In this brief solo episode, Tom Fox is reflecting on the impact the Russian Invasion had on ESG. He talks about how the invasion changed the way businesses viewed their ESG programs, the importance of ESG in business and national security, and what it means for businesses to be purpose-driven.
ESG is Business Change
ESG is not driven by a specific political ideology or political group. What drives ESG is the business world. “What the Russian invasion of Ukraine drove home was the need for a more holistic approach to corporate ESG, which integrates each one of those letters into the fully formed ESG,” Tom says. ESG also is key in national security interest. “The transparency required by ESG programs through government required disclosure, or private sector required disclosure also ties into other areas of business change,” he adds.
Reputational Risk
The Russian invasion caused a major disruption in the global supply chain and created higher reputational risk for companies. Some companies were hit with sanctions, and customers boycotted others. “Hits to reputational damage are above-the-line costs meaning they eat directly into sales revenue and overall business success,” Tom remarks. If consumers view your organization as supportive of oppressive and autocratic regimes, or your goods as created by slave labor, they will not want to do business with you. “The risk is simply too high. Consumers want to purchase and transact with purpose-driven businesses,” Tom adds.
Be Purpose Driven
“People are demanding that a company align with their values and align with their ethics,” Tom iterates. An organization must fully incorporate ESG into an effective business strategy. “You have to look at ESG proactively and react to situations based upon the turmoil that is ongoing literally across the globe,” Tom stresses. ESG is now seen as a ‘must have’ in businesses across the US and Western Europe, and companies need to understand that these requirements are not driven by regulators. To unlock capital and cash, and to grow your business, you have to have an effective and transparent ESG program so that people will want to invest in you and do business with you.
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