In this episode of the PfBCon Podcast, Megan Dougherty, the co-founder of One Stone Creative and author of ‘Podcasting for Business,’ presents her five blueprints for creating business podcasts with measurable outcomes.
Megan emphasizes aligning podcasts with business objectives, introduces the concept of ‘podcast value math,’ and shares actionable insights on making a podcast a strategic business tool. The discussion also delves into practical steps for defining, designing, and tracking the success of podcasts, ensuring they serve as valuable long-term business assets. Megan’s fun fact: she is a huge Star Trek fan, particularly of the ‘Voyager’ series.
Key highlights:
- Megan Dougherty and Podcasting for Business
- The Five Blueprints for Business Podcasts
- Understanding Podcast Value Math
- Choosing the Right Podcast Blueprint
- Optimizing Your Podcast for Business Goals
- Tracking Metrics for Podcast Success
- Practical Application of Business Podcast Blueprints
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