Creativity and Compliance – Captain Compliance: Humor, Characters, and Creative Training at Premera Blue Cross

March 6, 2026

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on the award-winning Creativity and Compliance. Ronnie’s company, Learnings and Entertainment, utilizes the entertainment devices that people use to consume information in their everyday, non-work lives, and apply it to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies and resources more accessible.

Tom and Ronnie are back with their first episode for 2026. They visit with Sven Peterson, VP of Compliance and Ethics at Premera Blue Cross, about using creativity and humor to make compliance more approachable and strengthen speak-up culture in a highly regulated industry. Peterson explains why his team created “Captain Compliance,” a superhero-style character he plays, both in live and animated versions to deliver ethical guidance in short skits, trainings, meetings, and employee events; the program also includes an “Ethics League” and a contrasting character, Professor Pitfall. He emphasizes that ethics is a team sport supported by compliance champions across the company, and advises establishing credibility, gaining leadership buy-in, involving others as co-authors, and aligning with company culture. Reported results include strong employee awareness survey feedback and Ethisphere’s Compliance Leader Verification.

Key Highlights

Why Creativity Matters
Meet Captain Compliance
How the Skits Work
Approachability and Speak Up
Building Community and Champions
Handling Skeptics and Buy In
Results and Measuring Impact

Resources:

Ronnie

Learnings & Entertainments (Website)
Compliance Confessions – inspired by “Mean Tweets” these 90-second commercials address misconceptions and excuses to promote speak up culture and the E&C team as positive and helpful.
E&C Training Jams – a soulful singer banters with ethics & compliance explaining policies, sharing examples and debunking excuses.
Tales from the Hotline – Real speak up-themed stories about workplace behavior gone wrong.
Workplace Tonight Show! – E&C meets SNL Weekend Update explaining corporate risk topics and why employees should care.
60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up and the E&C team as helpful advisors and coaches.
Custom Live & Digital Programing – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning.