Compliance and AI: Scaling Marketing Compliance with AI: Kunal Vankadara on Turning Compliance into a Strategic Partner

What is the intersection of AI and compliance? What about Machine Learning? Are you using ChatGPT? These questions are just three of the many we will explore in this cutting-edge podcast series, Compliance and AI, hosted by Tom Fox, the award-winning Voice of Compliance. Today I visit with Kunal Dankadara, CEO and co-founder of HAAST, about using AI to help regulated organizations scale compliance as content volume explodes and regulatory scrutiny increases.

Kunal, a former attorney and ex-BCG consultant, describes how manual marketing and public-content review once worked when content cycles were slower, but is now overwhelmed by AI-driven content creation, channel proliferation, and personalization. He explains that many compliance decisions are subjective and tied to organizational risk tolerance, which HAAST “teaches” to AI agents to provide first-line content review, reduce iterations, and route only gray-area items for human approval. The discussion covers managing “false positives” via risk-tolerance tuning, creating competitive advantage through speed-to-market and personalization, using an ROI calculator focused on business outcomes, and making regulatory changes more actionable across the business.

Key Highlights

  • Why Manual Review Broke
  • Why AI Fits Compliance
  • Scaling Risk Tolerance
  • Handling False Positives
  • Compliance as Advantage
  • Speed to Market Examples
  • ROI Calculator Explained

Resources:

Haast

Tom Fox

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