Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the award-winning Compliance Podcast Network.
Ronnie’s company, Learnings and Entertainment, utilizes the entertainment devices people use to consume information in their everyday, non-work lives and apply it to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.
In this episode, Tom and Ronnie visit with Katherine Hill, Legal Compliance Manager at Ferguson Enterprises. We discussed the compliance program rebranding that Ronnie and his creative team at Learnings & Entertainment helped Katherine put together. They discuss the unique challenges for a blue-collar workforce and how Learnings & Entertainment was able to help Katherine and her team drive engagement through the creation of ‘Do It Right, Rick.’
Highlights include:
- Why a Custom Character?
- Improving the image
- putting a friendly face on the program
- highly customized messaging
- What was involved?
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- Brainstorming and coming up with the ideas
- How is it being deployed?
- Lessons Learned.
Resources:
- Learnings & Entertainments (Website)
- Compliance Confessions – inspired by “Mean Tweets,” these 90-second commercials address misconceptions and excuses to promote speak-up culture and the E&C team as positive and helpful.
- E&C Training Jams – a soulful singer banters with ethics & compliance, explaining policies, sharing examples, and debunking excuses.
- Tales from the Hotline – Real speak-up-themed stories about workplace behavior gone wrong.
- Workplace Tonight Show! – E&C meets SNL Weekend Update explaining corporate risk topics and why employees should care.
- 60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches.
- Custom Live & Digital Programming – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning.
