Libby Gifford serves as the Marketing and Creative Director of FinCon, a digital marketing event and community for content creators in the personal finance niche. In her role with FinCon, Libby oversees content marketing and communications, as well as creates visuals and interactive experiences on-site for the annual event. Before working with FinCon, Libby freelanced as a graphic designer, illustrator, and art director for 6 years, and owned a children’s apparel company.
In this episode, she shares what she learned from FinCon and the importance of adapting to the ever-changing social media landscape. Get more great episodes over on Repurpose House, or watch the interview on YouTube!
What You’ll Learn
- [0:59] Libby shares her experience before FinCon, and how she decided to go full-time as its marketing and creative head.
- [2:05] The essence of FinCon, how It developed over the years, and the goals of this annual event
- [4:46] How does FinCon relate to its audience? What are the types of content Libby’s team produces to drive visibility and educate?
- [6:09] Libby discusses the importance of having guests, and how they encourage collaboration and community through their content
- [7:51] The process of creating content for FinCon, and the importance of video in driving visibility to their brand
- [11:41] Is having a Facebook group a viable tool for promotion? Libby weighs in on how it could help with your brand
- [14:13] Libby shares some of their best performing content and the processes to share them to their audiences
- [19:00] The importance of figuring out how unique your social media channels are and how you can tailor content to perform their best on each platform by repurposing them.
- [20:38] “It’s okay for us to put the same thing out on a blog post, on YouTube, on a podcast, because not everyone’s consuming the same way. So we’re hitting more.”
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Resources Mentioned
Content Karate is a marketing show where we interview amazing people who use content and repurpose it in unique ways to drive traffic, leads, and revenue to their businesses. Powered by Repurpose House, our entire goal is to highlight content strategies that work really well for different brands. Each episode covers the ins and outs of how that business seriously crushes their content game – and how you can too. Let’s get to learnin’!
