Welcome to the Great Women in Compliance Podcast, co-hosted by Lisa Fine and Mary Shirley. In episode 51, Mary Shirley, speaks with Sarah Hadden, the Editor of Corporate Compliance Insights (CCI). They visit about an innovation for compliance professionals, cross-pollinated project groups.
One of the best parts of the GWIC podcast for Mary and Lisa is when it has resulted into new ideas for other initiatives. During Sarah Hadden’s interview (check out Episode 36 if you missed it!), we touched on the Fresenius Medical Care North America’s Compliance Department sub-group, the Marketing Team. The idea stemmed from previous Chief Compliance Officer, Lisa Estrada and was brought to life by the cross-pollinated team of staff who would become responsible for department branding, delivering Compliance Week events to 66,000 staff and re-vamp of Compliance Action Line materials.
In this conversation, we draw on Sarah’s significant subject matter expertise as a marketing and communications professional to highlight some of the key marketing techniques that Compliance Departments ought to consider when implementing similar teams within their own departments and Mary shares the success stories and hard lessons learned from two years leading the FMCNA Compliance marketing team. We walk through some of the key factors to think about when implementing your own cross-pollinated focus teams within your Compliance Department and touch on some of the subjects beyond marketing that you might benefit from creating specialist taskforces to work on.
We dare you not to be inspired to create your own cross-pollinated project teams!
Building anything should have architects, contractors, and inspectors, and we hope you enjoy thinking about your work and the role you and your colleagues play on your dream team.
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