What you’ll learn on this podcast episode

As today’s societal issues continue to mount, employees are turning to the workplace as one of the safer spaces for debate and a primary source of community. Data from a special edition of Edelman’s 2022 Trust Barometer—specifically analyzing Trust in the workplace—note that 78% of employees trust their employer over other established institutions and connections. So, how can companies leverage Trust and adapt their practices to address employee concerns better? In this episode of the Principled Podcast, host Emily Miner explores key findings from the Trust in the Workplace report with David M. Bersoff, the Head of Research at the Edelman Trust Institute. Listen in as the two discuss what drives Trust and how employers can strengthen Trust in—and beyond—the workplace. 

Get a copy of Edelman’s Trust in the Workplace special report. 

Read our blog post on takeaways from this report. 

Guest: Dr. David M. Bersoff, Ph.D.

Dr. David M. Bersoff

As the Head of Research for the Edelman Trust Institute, Dr. Bersoff is the lead researcher on all of Edelman’s trust-oriented thought leadership, including the Edelman Trust Barometer. He also leads the Institute’s research-based collaborations.

Before joining Edelman in 2016, David spent 18 years as consumer insights and marketing strategy consultant at The Futures Company. In his last 5 years with the organization, he served as its Chief Insights Officer and was a member of its global board of directors. In that role, he ran the Global Insights Group. He drove the research, data analysis, IP creation, and product development strategy for their syndicated consumer insights offers – Yankelovich MONITOR, Multicultural MONITOR, Global MONITOR, Health and Wellness MONITOR, Financial Services MONITOR, and the TRU Youth MONITOR.

In addition to his background in IP development and insights product management, David has also served as a trusted advisor and marketing/brand strategy consultant to major clients in industries as diverse as financial services, automotive, media, professional organizations, energy, and the military.

Before entering the consulting world, David spent 12 years engaged in social science research at various Ivy League institutions, including 4 years as an assistant professor of social psychology and research methodology at the University of Pennsylvania.

Emily Miner is a director in LRN’s Ethics & Compliance Advisory practice. She counsels executive leadership teams on actively shaping and managing their ethical culture through deep quantitative and qualitative understanding and engagement. Emily is a skilled facilitator who emphasizes co-creative, bottom-up, and data-driven approaches to foster ethical behavior and inform program strategy. Emily has led engagements with healthcare, technology, manufacturing, energy, professional services, and education organizations. Emily co-leads LRN’s ongoing flagship research on E&C program effectiveness. She is a thought leader in organizational culture, leadership, and E&C program impact.

Before joining LRN, Emily applied her behavioral science expertise in the environmental sustainability sector, working with non-profits and several New England municipalities; facilitated earth science research in academia; and contributed to drafting and advancing international climate policy goals. Emily has a Master of Public Administration in Environmental Science and Policy from Columbia University and graduated summa cum laude from the University of Florida with a degree in Anthropology.