On this episode, we talk with Christopher Carfi, head of global content marketing for GoDaddy. GoDaddy has over 18 million customers worldwide with 77 million domain names under management. Content marketing has been a huge part of their growth.
Over Christopher’s career, he spent nearly 10 years as part of the advanced technology group at Andersen Consulting/Accenture, has headed up product, marketing, and product marketing groups at a number of early stage companies, has been a startup founder; and was part of the early team at Ant’s Eye View, which was acquired by PriceWaterhouseCoopers.
Tune in to learn how Chris shares specific and actionable tactics that he and his team apply to GoDaddy’s content marketing strategy to remain top of mind.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!
What You’ll Learn
- [01:04] Christopher shares his background
- [05:13] The ins and outs of GoDaddy’s blog, ‘The Garage’
- [06:21] The types of content marketing that Chris manages at GoDaddy
- [09:20] The exact “obsessive tracking” strategies GoDaddy has implemented to analyze, optimize, and improve their content marketing results
- [10:50] The top recommended tools for tracking your content marketing efforts
- [11:29] The latest trends in the content marketing space
- [14:47] How to turn YouTube views to leads
- [18:39] 1 actionable thing to implement within the next 48 hours for your content marketing strategy
