In this episode of The Content Coalition, we interview Dan Tyre, Director of Hubspot – a developer and marketer of software products for inbound marketing and sales.
Dan joined HubSpot as a member of the original start up team in 2007, and has led the sales recruiting, sales training, leadership program, and managed national and international sales teams. An authority on inbound marketing and sales, Dan is a regular speaker, writer, blogger, instructor, and coach to those who seek inbound success.
Tune in as Dan talks about the biggest content marketing and sales strategies that helped lead to HubSpot’s success.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!
What You’ll Learn
- 02:54] Dan’s sales and marketing background
- [5:40] The ins and outs of entrepreneurship
- [7:03] The reason why HubSpot chose him for the job
- [8:03] HubSpot’s growth journey in becoming one of the top softwares in the industry
- [12:52] Everything you need to know about “shmarketing”
- [13:44] The #1 way to provide information to your audience while also generating leads
- [15:19] The power of “Freemium”
- [18:25] The process of flywheel
- [21:58] The importance of transparency in marketing, and how it’s achieved
- [24:24] The diversity and inclusion statistics at HubSpot
- [27:36] Dan’s book, Inbound Organization
- [35:45] 1 actionable thing to implement within the next 48 hours
