The Content Coalition Episode 006: Your Brand: The Promise That You Make To Your Audience


 

In this episode of The Content Coalition, we interview Veronique James, founder & CEO of The James Agency.
Veronique and her team at The James Agency collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line.
The James Agency has worked with notable brands such as Hotel Valley Ho, Mountain Shadows, Tilted Kilt Pub & Eatery, Spinato’s Pizzeria, Marriott International, Epoch Residential, Fox Restaurant Concepts, among others.
Under Veronique’s direction, The James Agency has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.
Tune in as we discuss brand persona and its relevance to your marketing initiatives. Veronique also shares a bunch of questions that you can reflect on to come up with your brand persona and how her agency helped Hotel Adeline’s brand to shine.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:56] How The James Agency works with different clients
  • [04:36] Veronique shares what tools they use in the agency
  • [07:02] The current trends across Veronique’s clients that stands out
  • [10:16] A story where a client doesn’t have a “personality” to resonate to its customers
  • [12:51] 1 actionable thing to implement within the next 48 hours
  • [16:46] The story of how they worked with Hotel Adeline to bring up their brand persona

Connect with Veronique

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