In this episode of The Content Coalition, we interview Chris Ronzio, Founder and CEO of Trainual.
Over the last 5 years, his additional firm, Organize Chaos, has worked with hundreds of companies in dozens of industries and invested in building 6 of those businesses to over $30 million in annual revenue. Now, Chris’ third business, Trainual, is an online platform for business owners and employees to document what they do in simple step-by-step processes. Chris and his team are on a mission to systematize 25,000 small businesses through their technology.
Tune in as Chris shares more about Trainual and its content marketing strategies.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!
What You’ll Learn
- [02:19] What Trainual is and how they empower businesses
- [03:40] How content marketing accelerated the growth of Trainual
- [04:45] Trainual’s content marketing strategy since day 1
- [07:30] How this startup’s launch created tons of buzz that led to lots of content creation
- [08:39] How Trainual released all their front-loaded content and got their messaging out
- [12:29] Learn the detailed strategy for one of Trainual’s Facebook Ads that you can apply
- [13:50] Find out which retargeting strategy works best and how to implement it
- [15:46] How Trainual utilizes written content as part of it’s content marketing strategy
- [16:55] 1 actionable thing to implement within the next 24 hours
- [20:25] Other tips for creating and repurposing content
