Megan Dougherty is the co-founder of One Stone Creative, a multimedia content agency specializing in podcasts and online courses. With over a decade of experience in digital marketing and online business development, Megan has collaborated with hundreds of business owners across various industries. Notably, Megan is the driving force behind the success of this very podcast, contributing her expertise to elevate Career Can Do’s quality. She joins Mary Ann Faremouth to delve into the world of podcasting, exploring its significance for businesses, the key elements that make a podcast successful, and the upcoming Podcasting for Business conference.
Megan emphasizes the importance of strategic planning for a podcast: your podcast goals should align with your overall business objectives so you can measure the show’s impact. She tells Mary Ann, “If you don’t know the impact that the show is making on your business, and you have no way of measuring what that impact is, then you’re going to not be able to attribute any new relationships, new revenue, new traffic to it.” A well-organized workflow is a critical success factor. A poorly organized process, with information scattered and a lack of communication among team members, can lead to unnecessary confusion and hassle. Also, clearly defines success metrics from the outset. “It comes down to figuring out at the start what’s the most important thing my podcast has to do for the business and then optimizing all of the areas of the podcast to achieve that goal,” she says.
The Podcasting for Business conference takes place on November 13-15. Megan expresses excitement about Mary Ann Faremouth’s presentation on the guest selection. The conference, designed for business owners, offers a platform to learn about podcasting as a marketing channel. Megan outlines various events, including networking opportunities, expert presentations, and new “Ask the Expert” sessions focused on generative AI, SEO for podcasting, and video podcasts. The comprehensive lineup ensures attendees gain practical insights to enhance their podcasting endeavors.
Resources
Megan Dougherty on LinkedIn | X (Twitter) | One Stone Creative | Podcasting for Business Conference
