Tom Fox’s guest on this week’s show is Roxanne Petraeus. She is the CEO of Ethena, a compliance program for technology companies focusing on engagement and transparency. She and Tom talk about her career journey and what she and Ethena are bringing to the compliance sphere.
Ethena
The training Ethena offers covers everything related to compliance as a broad topic. The company seeks to answer ‘Why compliance?’ and goes deep on the concept of design. For example, how would you design your compliance solutions to prevent certain issues? What models would you look at that is similar? Roxanne tells Tom, “We just asked a fundamentally different design question: how do you iterate on the same model and make small tweaks but don’t fundamentally change the way it’s delivered or the key components of it?”
Employee Engagement and Engaging Training
Tom asks Roxanne how Ethena encourages employee engagement and employee training that is engaging. Employee training across any business has to be able to keep an employee’s attention. “If someone has tuned out, no matter how good your content, they’re not learning,” Roxanne remarks. A way Ethena drives engagement is by implementing feedback. Employees are able to rate training, and this feedback tells the leaders what needs to be improved. “The reason we’ve made really good training is because we’re forced to,” Roxanne says. The employee rating data is tangible evidence of what Ethena is doing right and what it’s doing wrong, so the content team can very quickly respond to that and make training better.
Train To Improve Culture
Training can’t simply be seen as a part of a company’s culture but also as something to improve a company’s culture. The key to achieving this is to make training a valuable part of the employee experience. Training can help a company create a holistic and healthy workplace environment and show employees that the business is serious about improving.
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