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Creative Comms During WFH


Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network. In this show, we visit about how and why corp compliance functions need to have more effective communications during the work from home environment. Some of the highlights include:
The Problem

  • People are disconnected – lose connection and trust
  • One of the main influences on behavior is peer pressure/group think. If you lose connection with colleagues, it’s easy to start thinking “everybody’s doing it” kind of thing.
  • It’s easy to think that leadership doesn’t care
  • They may feel invisible, i.e., no one will know about their bad behavior.
  • It’s hard to get airtime on comms channels

People are multitasking more than ever

  • There are also new risks – privacy, gifts, etc.
  • It’s sometimes harder to do the right thing. Resources are not as readily available.

Creative Comms Can Help

  • Need to find ways to increase your visibility
  • Short commercials advertising resources – doesn’t take a lot of time.
  • Provide to leaders to play prior to zoom meetings
  • Embed on intranet and newsletters
  • Embed in other departments trainings and newsletter
  • Commercial
  • Integrity Themed Talk Shows – showing your people talking about the issues and challenges…but not a talking head video
  • Needs to be interesting to stand out and needs to be interesting so others will carry the message on your behalf

Resources:
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.
Tales from the Hotline – check out some samples.

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