Day: August 4, 2021

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Content Karate

Content Karate Episode 004: The #1 Tip For Social Media Managers


 
Shannon Goodell is the Senior Social Media Manager at The Scalable Company and DigitalMarketer, where she works to drive brand awareness and generate engagement on social. A former 10th grade English teacher, Shannon has worked in the marketing field for the past eight years, implementing proven social strategies for startups and large companies alike. Shannon is a self-professed “crazy cat lady”, obsessing over her cat, Duncan. She also enjoys watching sports and the works of Stephen King.
Tune in as Shannon shares the secrets of being the best social media manager you could ever be. Get more great episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [2:07] Shannon shares her career journey — from being a 10th grade teacher, to falling in love with social media marketing, and eventually working for DigitalMarketer
  • [6:18] There’s a method to every marketing strategy, and Shannon says that they use a plethora of ways to share content on every unique social media channel.
  • [7:12]  “My philosophy is take that piece of content that whoever wrote it worked so hard on it, and it’s such such high value and repurpose it, break it into chunks that can be used for graphics, for videos, quote, images, tip graphics, we do all kinds of things”
  • [8:16] Shannon mentions that they tailor a blog post whenever they share a link to Facebook, mentioning that audiences behave differently per channel.
  • [9:20] The appeal of audio or video snippets on Instagram, and testing content piece to know which platforms work for them or not.
  • [16:56] Shannon shares how lead magnets are effective on their blog posts content.
  • [18:44] How to use LinkedIn for your marketing strategy
  • [20:54] “So number one thing, paid and organic need to work together. And I think paid and organic needs to be a part of your strategy.”
  • [22:14] Shannon mentions the value of balancing your content, and warns against being too promotional.
  • [24:01] The role of social media managers beyond posting and scheduling
  • [28:52] Shannon shares how Repurpose House helps her a lot with working — from saving time and diversifying content.
  • [30:42] Shannon lets us in on the vast array of tools and resources she uses to make the most out of her content.

Connect with Shannon

Resources Mentioned

 

Content Karate is a marketing show where we interview amazing people who use content and repurpose it in unique ways to drive traffic, leads, and revenue to their businesses. Powered by Repurpose House, our entire goal is to highlight content strategies that work really well for different brands. Each episode covers the ins and outs of how that business seriously crushes their content game – and how you can too. Let’s get to learnin’!

 
 
 

Categories
The Wirecard Saga

Part 2, Perpetual Motion Machine


Welcome to The Wirecard Saga, literally one of the leading sources on all things Wirecard. In this series, Mikhail Reider-Gordon, Managing Director of Institutional Ethics & Integrity at Affiliated Monitors takes a look at the biggest financial scandal in post-war Germany from a variety of angles.  In this Perpetual Motion Machine, Part 2 episode, Mikhail continues her exploration of those persons, entities and governments who have been damaged, some beyond repair, by Wirecard and the nuclear fallout from its scandal. Some of the highlights include:

  • Austrian Parliamentary Inquiries
  • Kickl says Wirecard has interesting connection to OVP
  • Kurz’s Horror
  • Donations Under the ACA’s nose
  • ORFG Links Them All
  • Firty paying protection money?
  • Russians assumed involved
  • PRM offers more than just hacks
  • A well-oiled cash cow
  • No personal enrichment, just political interference
  • Post-IC
  • Member size
  • Unaccounted for damages
  • A cornucopia for the FIU
  • Tipsy Boy Blunder Provides Advice to European Leader
  • Merkel offers dismissive wave
  • Cartu’s offer round two from Russia
  • Political repercussions roll across borders
  • Only little fish
  • Much more to be revealed
Categories
Compliance Kitchen

Canada sanctions on Nicaragua


Today, the Kitchen takes a look at the recent Canada sanctions against key members of the Nicaraguan government.  Next we take a look at the UK’s 2020 report on strategic export controls.

Categories
Daily Compliance News

August 4, 2021 the 8-K Event edition


In today’s edition of Daily Compliance News:

  • Business demand vaccinations. (NYT)
  • Lockheed CFO resigns suddenly. (WSJ)
  • Hong Kong pro-democracy singer arrested for ‘corruption’. (Reuters)
  • Coded words for discrimination. (BBC)
Categories
Compliance Into the Weeds

What Happens When a CCO Goes off the Deep End?


Compliance into the Weeds is the only weekly podcast which takes a deep dive into a compliance related topic, literally going into the weeds to more fully explore a subject. This week Matt and Tom take a deep dive into the actions of Activision CCO Frances Townsend who when faced with a claim by the state of California of sexual harassment by the company in the workplace, went off the deep end.  Some of the issues we consider are:

  • What happens when a CCO attacks internal whistleblowers?
  • How is the role of the CCO different from that of the GC??
  • What happens when a company starts attacking its own employees?
  • What happens when a CCO closes their door to employees?
  • The over/under on Townsend’s continued employment.

Resources
Matt in Radical Compliance
More Activison CCO Drama
Activision CCO Steps Into a Mess

Categories
Great Women in Compliance

Samantha Kelen-Let’s Get Real


Welcome to the Great Women in Compliance Podcast, co-hosted by Lisa Fine and Mary Shirley.
Mary’s first guest of this season is Samantha Kelen appearing in “Let’s Get Real”.  The two GWIC have gotten to know each other through their volunteer work on the leadership team of Compliance Career Connection, another wonderful example of how when you choose to send the elevator back down, inevitably you will be enriched as well.  Sam’s episode has a focus on being genuine, authentic and quite simply, human in this week’s episode, not only in respect of being a Compliance professional, which is a fairly commonly accepted key to being successful in the field, but also as a leader in Compliance with responsibility setting tone and a role modeling example for a team.
Samantha and Mary discuss some of the limitations of the concept of bringing your whole self to work, how vulnerability needs to be tempered with a filter and maintaining some semblance of professionalism.  They also talk about how women oftentimes need to consider the repercussions about being direct or offering alternative opinions as coming across negatively, fairly or not.
The Great Women in Compliance Podcast is on the Compliance Podcast Network with a selection of other Compliance related offerings to listen in to.  If you are enjoying this episode, please rate it on your preferred podcast player to help other likeminded Ethics and Compliance professionals find it.  You can also find the GWIC podcast on Corporate Compliance Insights where Lisa and Mary have a landing page with additional information about them and the story of the podcast.  Corporate Compliance Insights is a much appreciated sponsor and supporter of GWIC, including affiliate organization CCI Press publishing the related book; “Sending the Elevator Back Down: What We’ve Learned from Great Women in Compliance” (CCI Press, 2020).
As always, we are so grateful for all of your support and if you have any feedback or suggestions for our 2021 line up or would just like to reach out and say hello, we always welcome hearing from our listeners. We welcome any feedback you may wish to send in to gwicpod@gmail.com.
You can subscribe to the Great Women in Compliance podcast on any podcast player by searching for it and we welcome new subscribers to our podcast.
Join the Great Women in Compliance community on LinkedIn here.