Do Company Values Really Matter Anymore


A lot of businesses have their organization’s core values posted up somewhere on a wall in the building, in a corner of their website, and even on employee’s desks! And some organizations have worked hard to get their employees to memorize the core values and be able to tell someone those values at the drop of a hat. My question is, is that approach to company values doing any good for the business?
In today’s episode, I’m talking with Gabe Krajicek, CEO of Kasasa. I’ve experienced first-hand how company values can be useless, and as a previous customer of Kasasa, I’ve seen how values can directly impact customer interactions and the company’s bottom line. Hear exactly how Gabe and his team have worked to build an incredible culture at Kasasa and how you can do the same thing in your organization, too!
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