Innovation comes in many areas and compliance professionals need to not only be ready for it but embrace it. Join Tom Fox, the Voice of Compliance as he visits with top innovative minds, thinkers and creators in the award-winning Innovation in Compliance podcast. In this episode, host Tom welcomes Doni Hoti, co-founder and CEO of AdClear.
Hoti brings a fascinating perspective on embedding compliance directly into content creations. He begins with the shift in advertising and marketing compliance from a slow, “checkpoint” back-office function to an embedded, revenue-enabling capability. Hoti explains that modern content creation involves many stakeholders and must move at near-real-time speed, while enforcement risk and the cost of losing customer trust continue to rise. He describes how AI has broken traditional review models by increasing both content volume and speed expectations, and how AdClear uses horizon scanning across global regulators, agentic AI, and company-specific policies to deliver more deterministic, auditable compliance guidance tied to rulebooks. Fox and Hoti then turn to third-party and affiliate challenges, regulator-ready documentation and audit trails, and business outcomes such as reduced review SLAs, scalable approvals, and revenue uplift, with marketing increasingly owning the process alongside legal and compliance.
Key Highlights
- Compliance Disconnect
- Trust and Shopfront
- Embed Compliance
- Third Party Risks
- AI as Solution
- Audit Trail Proof
Resources
AdClear
Doni Hoti on LinkedIn
Tom Fox
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