Tag: Megan Dougherty

Podcasting for Business – The Book: From Data to Decisions: Understanding Podcast Value Math and Metrics

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Post date September 3, 2024
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Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business—The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.

In this episode, Tom and Megan look at the importance of metrics in podcasting and introduce the concept of Podcast Value Math—a system to measure various kinds of value a podcast can provide. Megan shares her passion for numbers and systematization, discussing how different metrics contribute to business outcomes. They explore how to track and optimize metrics to enhance podcast performance, touching on the 15 specific business metrics outlined in their book. The episode lays the groundwork for a comprehensive understanding of utilizing metrics to validate a podcast’s effectiveness and ensure it aligns with overall business goals.

Key Highlights Include:

Understanding Podcast Value Math
Measuring and Tracking Metrics
Optimizing Podcasts for Business Outcomes
Comprehensive Metric Breakdown

Resources:

Check out Podcasting for Business the Book

One Stone Creative

Connect with Megan on Linkedin

Tom Fox

Tags Megan Dougherty, Podcast Metrics, Podcast Value Math, Podcasting for Business

Podcasting for Business

Podcasting for Business – The Book: Business Podcast Blueprints: Choosing Your Strategic Focus

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Post date September 2, 2024
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Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.

In this episode, Tom and Megan explore the nuances of podcasting for business. They discuss the critical differences between business and personal podcasts and emphasize the importance of integrating them into your marketing strategy. Megan introduces the concept of ‘Podcast Blueprints,’ outlining the five key objectives: audience engagement, relationship building, thought leadership, conversion, and content creation. Through practical advice and real-life examples, they explore how businesses can effectively tailor their podcasts to meet specific strategic goals.

Key Highlights Include

The Role of a Business Podcast
Integrating Podcasts into Marketing Strategy
Repurposing Podcast Content
Understanding Podcast Blueprints
Strategic Decisions for Business Podcasts
The Tale of Three Podcasts

Resources

Check out Podcasting for Business the Book

One Stone Creative

Connect with Megan on Linkedin

Tom Fox

Tags Megan Dougherty, Podcast Blueprints, Podcasting for Business

Podcasting for Business

Podcasting for Business – The Book: Discover the Secrets to Podcasting Success with Megan Dougherty

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Post date September 1, 2024
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Welcome to Podcasting for Business – The Book, a podcast series where we dive into Megan Dougherty’s transformative book, Podcasting for Business. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which is the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.

In this inaugural episode of this limited podcast series, Tom visits with Megan Dougherty about her new book, Podcasting for Business. Megan shares her journey, starting with the reasons for writing the book, the development of her methodologies, and the timing behind its release. She explains who the book is for and highlights the changes witnessed in the podcasting industry since 2017. Megan discusses her writing process, the importance of outlines, and how she utilized her beta team for feedback. The episode also touches on repurposing content and the book’s availability for pre-order.

Key Highlights Include:

The Inspiration Behind the Book
Target Audience and Purpose
Writing Process and Challenges
Beta Team and Final Edits
Book Launch Details

Resources:

Check out Podcasting for Business the Book

One Stone Creative

Connect with Megan on Linkedin

Tom Fox

Tags Megan Dougherty, Podcasting for Business

Because That's What Heroes Do

Deep Space 9: Federation at the Brink – A Deep Dive into Homefront

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Post date August 31, 2024
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Get ready for an exciting new season of Because That’s What Heroes Do. In this season, they take a deep dive into their favorite 15 episodes of Deep Space 9. In this exploration, they are joined by DS9 maven, Alex Murphy, (Murphy) from Montreal, who is a local historian, cinema, and TV fan with a love for weird foreign films, all things horror, and obscure media. He has been watching Trek since he was a tiny punk, and it’s been a lifelong love.

Today we take a deep dive into the first of a 2-episode series, Home Front. Next week we conclude with Paradise Lost.

The thematic crux of the episodes, as Megan noted, revolves around the Federation’s response to internal security threats. The conversations between Sisko, his father, and various Starfleet officials mirror contemporary debates about the balance between security and personal freedom. Tom drew parallels to real-world political shifts, likening the Federation’s complacency to historical and modern-day societal shifts.

Murphy’s observations highlighted a broader concern about Earth’s apparent insularity and naivety. Despite the dramatic actions taken by Admiral Layton and the ethical dilemmas posed by Sisko’s temporary promotion, the broader questions about how the Federation can protect itself without losing its core values remain at the forefront of the discussion.

Key Highlights and Themes:

Initial Impressions and Reactions
Character Analysis: Quark and Nog
Themes of Security and Militarization
Sisko’s Promotion and Federation Politics

Resources:

Megan Dougherty

Tom

Tags Deep Space 9, DS(, Homefront, Megan Dougherty, Murphy

Because That's What Heroes Do

Deep Space 9: Episode 3 – Duet

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Post date May 17, 2024
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Get ready for an exciting new season of Because That’s What Heroes Do. In this season, they take a deep dive into their favorite 15 episodes of Deep Space 9.

In this exploration, they are joined by DS9 maven, Alex Murphy, who lives in Montreal, Quebec, where he’s been a cook, baker, and general kitchen grunt for twenty-some odd years. Off duty, he is a local historian, cinema, and TV fan with a love for weird foreign films, all things horror, and obscure media. He has been watching Trek since he was a tiny punk, and it’s been a lifelong love.

Don’t miss out on the exciting new season of Because That’s What Heroes Do! We continue our exploration of DS9 with a review of the 17^th show from the first season, Duet.

This episode is lauded for its emotionally charged content and complex character development. They highlight its successful handling of heavy, relevant issues and its ranking as possibly one of the best in the Star Trek series for tackling such themes through a sci-fi lens. Consider its writing, acting, and thoughtful portrayal of a wide range of emotions and ethical dilemmas.

The discussion touches on character arcs, especially that of Kira Nerys, and her emotional journey dealing with past actions and the realization of her desires for vengeance versus justice. Themes of accountability, reconciliation, and the transformation from violence to peace are explored, paralleling real-world issues such as the Holocaust, apartheid, and various forms of political and social reconciliation processes.

The conversation also delves into the Star Trek universe’s broader scope, contemplating the franchise’s handling of multifaceted characters and societies with diverse, sometimes conflicting, motivations.

Key Highlights and Themes:

Synopsis and Episode Selection Discussion
Deep Dive into ‘Duet’ Episode Analysis
The Impact of Acting and Writing on Storytelling
Exploring Kira’s Emotional Arc and Character Development
Drawing Parallels: Historical and Political Contexts
The Power of Dialogue in Unveiling Complex Narratives
Concluding Thoughts on ‘Duet’ and Its Place in Star Trek Legacy

Resources:

Megan Dougherty

Tom

Tags Duet, Megan Dougherty, Murphy, The Conscience of the King

Because That's What Heroes Do

Because That’s What Heroes Do: Deep Space 9 – Emissary

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Post date April 19, 2024
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Get ready for an exciting new season of Because That’s What Heroes Do. In this season, they take a deep dive into their favorite 15 episodes of Deep Space 9.

In this exploration, they are joined by DS9 maven Alex Murphy, who lives in Montreal, Quebec, where he’s been a cook, baker, and general kitchen grunt for twenty-some odd years. Off duty, he is a local historian, cinema, and TV fan with a love for weird foreign films, all things horror, and obscure media. He has been watching Trek since he was a tiny punk, and it’s been a lifelong love.

Don’t miss out on the exciting new season of Because That’s What Heroes Do! They begin their exploration of DS9 with a review of the series opening premier, Emissary.

The Star Trek: Deep Space Nine pilot episode, “Emissary,” serves as a compelling entry point into the series, featuring intricate relationships, spiritual themes, and a blend of science fiction and real-world elements.

Megan Dougherty, Tom Fox, and Murphy each offer their unique perspectives on the episode, based on their own experiences and backgrounds. Dougherty views the concept of the emissary as a fascinating blend of science fiction and spirituality, where she finds the reluctance of character Sisko to embrace his role as the emissary intriguing and ironical.

Fox, on the other hand, sees “Emissary” as a successful continuation of The Next Generation’s midseason, appreciating the focus on Sisko’s character development and the strategic transition from the previous series to Deep Space Nine.

Murphy shares Fox’s sentiment, recognizing the fluid storytelling and Sisko’s growth, along with the spiritual aspect and portrayal of the emissary.

Through their unique perspectives, Dougherty, Fox, and Murphy underscore the captivating complexity of Star Trek’s “Emissary.”

Highlights:

Deep Space Nine’s Emissary—the Pilot Episode
Catalytic Confrontation: Picard and Sisko’s Evolution
Prophetic Journey: Sisko’s Spiritual Awakening
Bajor’s Economic Boon: The Stable Wormhole
Cultural Contrasts Between Bajorans and Cardassians
Father-Son Relationship Development in DS9

Resources:

Megan Dougherty

Tom

Tags DS9, Emissary, Megan Dougherty

Fox on Podcasting

Fox on Podcasting – Megan Dougherty on The Business Podcast Accelerator

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Post date January 26, 2024
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Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else—podcasting. In this podcast series, Tom will visit podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative, about their new service offering, the Business Podcast Accelerator.

Megan Dougherty is a seasoned expert in podcasting and marketing strategies, with a rich background in supporting individuals starting online businesses. She is the creator of the Business Podcast Accelerator, a membership community that provides strategic and technical support for podcasting as a powerful marketing channel. Megan’s perspective on the “business podcast accelerator: enhancing podcast marketing strategies” is that it is designed to complement and enhance the current podcast production relationships and workflows of businesses, not to replace or contradict them. She emphasizes the importance of getting more value out of the podcast and improving results through clear and measurable numbers, based on her experience and commitment to personalized support. Join Tom Fox and Megan Dougherty on this episode of Fox on Podcasting to learn more about enhancing your podcast marketing strategies.

Key Highlights:

Podcasting for Business Growth and Success
Podcast Optimization and Strategy Workshops
Maximizing Podcast Impact through Quarterly Planning
Leveraging Podcasts for Business Success

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

Business Podcast Accelerator

Tom

Tags business podcast, Business Podcast Accelerator, Megan Dougherty, One Stone Creative

Fox on Podcasting

Fox on Podcasting – Megan Dougherty on The State of Business Report 2023

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Post date December 15, 2023
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Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else–podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your podcast. Fun, witty, and chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative about her report on the State of Business Podcasting 2023.

Megan Dougherty is a seasoned business podcast expert with a rich background in data analysis, podcast optimization, and business strategy alignment. Her perspective on successful business podcasting and distribution is rooted in the belief that a podcast should align with the specific needs and goals of a business. Dougherty emphasizes the importance of first determining if a podcast will help achieve the desired outcomes for the next six to eighteen months before launching one. She also highlights the need to optimize the podcast to fit the specific goals of the business, whether it’s building relationships, generating content, enhancing sales funnels, or providing case studies. Dougherty believes that for many businesses, being in the top 100 podcasts is not necessary, and instead, focusing on driving relationships and generating content is more beneficial. Join Tom Fox and Megan Dougherty as they delve deeper into this topic in this episode of the Fox on Podcasting.

Key Highlights:

Translating Complex Information for Podcast Audiences
Maximizing Podcast Reach with Strategic Guest Selection
Podcast Power: Real-Life Brand-Audience Connections
Insights and Strategies for Business Podcasting

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

State of Business Podcasting Report

Tom

Tags Megan Dougherty, One Stone Creative, State of Business Podcasting 2023

Because That's What Heroes Do

Because That’s What Heroes Do – Loki, Season 2, Episode 6 – Glorious Purpose

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Post date December 8, 2023
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Get ready for an exciting new season of Because That’s What Heroes Do. In it, Tom and Megan review Loki, Season 2. In this episode, we discuss the penultimate Episode 6-Science Fiction, we reach the conclusion of this time-bending series.

In the sixth of six episodes of Loki-Season 2, viewers are treated to the full transformation of Loki, the God of Mischief, into a pivotal character responsible for the stability of the timeline has sparked a wave of speculation and anticipation for his role in future multiverse movies. Tom views Loki’s transformation as a significant and impressive development, speculating on the future of Loki’s character and the intriguing possibilities it presents. Megan found Loki’s journey and transformation to be well-executed and emotionally impactful, expressing hope for the character’s continued evolution, but also acknowledging the potential for further expansion of his story in the MCU. Join Tom Fox and Megan Dougherty as they delve deeper into the final episode of Loki Season 2 in the latest episode of the Because That’s What Heroes Do podcast.

Highlights:

The Profound Transformation of Loki
The Unbelievable and Gorgeous New TVA
Loki’s Unexpected Transformation and Multiverse Destiny

Resources:

Megan Dougherty

Tom

Tags Loki, MCU, Megan Dougherty, Season 2

Because That's What Heroes Do

Because That’s What Heroes Do: Loki, Season 2, Episode 4 – Heart of the TVA

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Post date November 3, 2023
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Get ready for an exciting new season of Because That’s What Heroes Do. In it, Tom and Megan review Loki, Season 2. In this episode, we discuss Episode 4-the Heart of the TVA, taking a deep dive into this time-bending episode.

The Marvel series “Loki” has captivated audiences with its exploration of the Time Variance Authority (TVA) and the intricate character development of Loki and Sylvie. In this context, Tom Fox and Megan Dougherty offer their unique perspectives on the series. Tom, intrigued by the concept of time variance authority and the character development of Loki, expresses his love for the paradoxes and time loop quandaries presented in the show. His interest is deeply rooted in the complexities of time travel and character development in the Marvel series.

On the other hand, Megan discusses Loki’s ability to enchant and his conversation with Sylvie about playing God and making decisions regarding the TVA and the timelines. She finds Loki’s statement that “we are god” and someone has to make the decision to be one of her favorite moments. Like Tom, Megan also seems to have a keen interest in the complexities of time variance authority and Loki’s character development. Join Tom Fox and Megan Dougherty on this episode of the Because That’s What Heroes Do podcast as they delve deeper into these fascinating aspects of the Marvel series “Loki”.