New Coke Archives - Compliance Podcast Network

Welcome to a special production of the Hill Country Podcast, a 12-part series in collaboration with the communicators of tomorrow from right here in the Texas Hill Country. The Hill Country Podcast and the Texas Hill Country Podcast Network have partnered with the talented students from Dr. Adolfo Mora’s Communications class at Schreiner University to turn the microphone over to them. Join us each episode as these fresh voices explore critical topics, challenge modern ideas, and provide their unique perspectives on the world of communication.

In this episode, hosts Alina and Bailey are joined by Autumn Pate, a history enthusiast specializing in old advertisements. Together, they delve into the realm of advertising and PR controversies. The conversation kicks off with a light-hearted game about distinguishing between makeup and food products, setting the stage for a lively discussion. The episode then explores major controversies, such as the Mario Badescu Healing Cream scandal and the SK-II Essence serum by Procter & Gamble, and examines the unforeseen risks posed by undisclosed ingredients. Autumn shares the infamous New Coke disaster of 1985, highlighting corporate missteps in altering beloved products. The hosts also tackle recent controversies, such as American Eagle’s tone-deaf ad campaign featuring Sidney Sweeney, juxtaposed with Gap’s more inclusive approach. Additional discussions cover the provocative Calvin Klein ads of the 1980s, Childish Gambino’s ‘This is America,’ and the impact of storytelling in modern advertisements. The episode concludes with reflections on the importance of strategic communication and the challenges of balancing goodwill with public perception.