Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else–podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your podcast. Fun, witty, and chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative about her report on the State of Business Podcasting 2023.
Megan Dougherty is a seasoned business podcast expert with a rich background in data analysis, podcast optimization, and business strategy alignment. Her perspective on successful business podcasting and distribution is rooted in the belief that a podcast should align with the specific needs and goals of a business. Dougherty emphasizes the importance of first determining if a podcast will help achieve the desired outcomes for the next six to eighteen months before launching one. She also highlights the need to optimize the podcast to fit the specific goals of the business, whether it’s building relationships, generating content, enhancing sales funnels, or providing case studies. Dougherty believes that for many businesses, being in the top 100 podcasts is not necessary, and instead, focusing on driving relationships and generating content is more beneficial. Join Tom Fox and Megan Dougherty as they delve deeper into this topic in this episode of the Fox on Podcasting.
Key Highlights:
- Translating Complex Information for Podcast Audiences
- Maximizing Podcast Reach with Strategic Guest Selection
- Podcast Power: Real-Life Brand-Audience Connections
- Insights and Strategies for Business Podcasting
Resources:
Megan Dougherty on LinkedIn
State of Business Podcasting Report
Tom
