Welcome to the Sunday Book Review, the Authors Podcast! On this inaugural episode, Tom welcomes special guest Jeffrey Hazlett, the founder and CEO of C-Suite, former Chief Marketing Officer at Eastman Kodak, and a prime-time host on Bloomberg. They talked about Hayzlett’s updated version of his seminal work, The Mirror Test. They discuss Hayzlett’s 3 key elements of leadership: improvisation, talent, and bottom-line results. He also discussed his new book about Murphy the spy, which is a metaphor for the subject matter. Hazlett emphasized the importance of company culture, noting that it can be detrimental if it’s not up to par. This Sunday Book Review-Authors Podcast episode is sure to leave you inspired and well-informed about leadership! Be sure to tune in!
Key Highlights Include:
· Leadership lessons from The Mirror Test [00:03:55]
· Talent and Leadership for Business Success [00:06:54]
· Positioning Your Unique Selling Proposition [00:10:01]
· The Necessity of Representing Different Communities in Messaging [00:13:33]
· The Impact of Company Culture on Employee Performance [00:16:46]
Notable Quotes
1. “What problem are we solving? And that’s really what it is.”
2. “You have to become a personal brand because you are. A brand is nothing but a promise delivered.”
3. “You must be out there because you take on the brand’s attributes. The brand takes on the attributes of you.”
4. “You have to develop the culture and understand what the culture will be like and then recruit people that are similar to your culture or at least will fit in because I’ve seen people who’ve gotten fired within weeks or days because they just didn’t fit in the culture.”
Resources
Purchase The Mirror Test Purchase
