In this episode of Career Can Do, Mary Ann Faremouth chats with Chuck Gallagher, an entrepreneur, speaker, and author who specializes in digital marketing. He is the author of Second Chances and has been featured in media outlets including Business Week, CBS, CNN, and. Chuck discusses the importance of video and shares tips on how to distinguish yourself in a competitive marketplace.
What problem are you going to solve? In a competitive marketplace, you have to be able to articulate what that problem is in a manner that catches people’s attention. A very effective way to do that is through video, but even that has its challenges.
The average watch rate for any video is 31 seconds. This means that in 31 seconds, you must share something powerful or captivating enough that encourages people to continue watching. You should investigate what people are searching for in order to create content they want to see in the first place.
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