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The Big Empty On 5 Economic Issues Facing Texas Today: Part 4-Culture Clash

This is a special podcast series on current economic and culture issues faced by the state of Texas, its governments and its citizens. We will explore these issues with author Loren Steffy, through the prism of his book The Big EmptyThe Big Empty set in 1999, is a tale about the sense of place and tells the story of a fictional company AzTech which builds a semi-conductor plant in the dying west Texas city of Conquistador. The attempt is beset by the clash of culture in bringing Silicon Valley tech entrepreneurs to rural Texas. The book also raises multiple economic issues facing Texas as we move towards the mid 21st century. Over this 5-part podcast series we will consider the following issues facing Texas today; including water, power, land investment, housing and the clash of cultures.

In Episode 4, we consider the clash of culture when a new employer moves into a small, rural town. Early in the book is ‘the punch’ where local leader Trace Malloy, punches Blaine Witherspoon in the face, breaking his nose. Much of the book follows from this act in detailing the clash of cultures brought to the tiny west Texas town of Conquistador. We consider what led up to the punch and how both sides deal with it going forward. Witherspoon goes on a roundup and Malloy visits a semi-conductor plant clean room. Finally the book shows how both communities can come together in a time of crisis and how they can use this as a basis to move forward together. As more people move to Texas, how will native Texans adapt to their new neighbors.

Purchase The Big Empty

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