Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. Today’s episode is about the Fun Theory and using it to improve your compliance communications.

Some of the highlights include:

  • The Fun Theory  – the easiest way to change things for the better is to make it fun to do.
  • Some Examples
    • Volkswagen – Piano Staircase, bottle arcade, Speed Camera Lottery.
    • Airplane Safety Videos.
  • Why does fun work?
    • When you do an activity that’s fun, it feels good and it is intrinsically rewarding.
    • It has a positive effect on motivation levels.
    • It has a longer lasting effect. You want to do it again. In a way, it’s addictive.
    • Learning requires repetition
  • Maintain Fun – Variety and Surprise. Novelty breads engagement. Need to constantly switch it up. Try lots of little things.
  • Why are we talking about this?
    • Scare tactics drive bad behavior underground.
    • John Cleese – humor is the easiest way to get people from the closed to the open mode.
    • Need to get people to talk about these important issues – create a social environment where people are more likely to speak up.


The Piano Staircase, which you can view here. 

Ronnie Feldman

Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)

Learnings & Entertainments (Website)

60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.

Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.