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31 Days to More Effective Compliance Programs

Day 14 | Risk Assessments

One cannot really say enough about risk assessments in the context of anti-corruption programs. This is because every corporate compliance program should be based upon a risk assessment, to understand your organization’s business from the commercial perspective, how your organization has identified, assessed, and defined its risk profile and, finally, the degree to which the program devotes appropriate scrutiny and resources to this range of risks.

As far back as 1999, in the Metcalf & Eddy enforcement action, the DOJ has said that risk assessments that measure the likelihood and severity of possible FCPA violations should direct your resources to manage these risks. The 2012 FCPA Guidance stated it succinctly when it said, “Assessment of risk is fundamental to developing a strong compliance program and is another factor DOJ and SEC evaluate when assessing a company’s compliance program.
This language was supplemented in the 2017 FCPA Corporate Enforcement Policy, which stated, “The effectiveness of the company’s risk assessment and the manner in which the company’s compliance program has been tailored based on that risk assessment.
A risk assessment determines the areas at greatest risk for FCPA violations among all types of international business transactions and operations, the business culture of each country in which these activities occur, and the integrity and reputation of third parties engaged on behalf of the company. The reason is straightforward; one cannot define, plan for, or design an effective compliance program to prevent bribery and corruption unless you can measure the risks you face.
 Three key takeaways:

  1. Since at least 1999, the DOJ has pointed to the risk assessment as the start of an effective compliance program.
  2. The DOJ will now consider both your risk assessment methodology for identifying risks and gathered evidence.
  3. You should base your compliance program on your risk assessment.
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Innovation in Compliance

Getting Employees to Pay Attention with Peter Grossman


Peter Grossman comes from a publishing and entertainment background, having worked at US Weekly and Rolling Stone. Given this background, he and his partner initially targeted the entertainment industry when they co-founded their production company, Labyrinth Training. However, they were offered the opportunity to work with AB InBev to create compliance training that their employees would actually pay attention to. Since that time, Labyrinth has focused on creating training for the compliance industry. Peter joins Tom Fox on this week’s show to talk about the innovative ideas, strategies and techniques in training and communications that his company brings to the compliance space. 

Fixing What’s Wrong With Compliance Training
People love learning, Peter says, but they generally do not like school. The problem with compliance training is that it’s usually built by test takers, with little to no emphasis on engaging learners. Oftentimes you have a situation where compliance training is done in December when employees are the least engaged. That’s not the time to try to shove information down people’s throats, Peter argues. Training should be something that makes a difference, that changes behavior. As such, it should be something people want to do, not just have to do. You need to attach creative and innovative ideas to what you’re trying to convey to grab people’s attention and make it memorable. Essentially, your training should be about engaging your workers year round in a culture change. 
Memorable Storytelling
Whenever you roll out a training, it should feel like a cool office party, Peter says. The goal is to have people talking about it afterwards by attaching your policies to storytelling. Tom asks him how he applied this strategy at AB InBev. Peter shares the attention-grabbing narrative they developed for AB InBev’s compliance training program. It was so memorable and relatable that it became a company inside joke. What’s most important, he says, is that workers now remember what to do in certain moments because of that training. “The idea is that when you create characters that resonates with everybody, that’s what sparks the behavior change and gets people remembering it throughout the year,” Peter comments. He advocates bringing storytelling to everything – from broad topics to the most nuanced – because people will remember it.
A New Podcast
Tom mentions that Peter will be joining the Compliance Podcast Network with his new podcast. He asks him to give listeners a preview of what is to come. Peter says the name of the podcast is In The Lab. It’s going to be a very loose, conversational show. He will bring his storytelling background to the show as the format will be about talking to people and hearing their stories. 
Resources
LabyrinthTraining.com 
peter@gadfly.io 

Categories
Daily Compliance News

January 14, 2020, the Astros Hammered edition


In today’s edition of the Daily Compliance News:

  • MLB lays down unprecedented fines on Houston Astros. (com)
  • Astros owner fired GM and Manager. (Houston Chronicle)
  • Former Astros GM declares “I am not a cheater”. (Houston Chronicle)
  • Does MLB have a technology problem? (ESPN)