Author: Content Karate

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Content Coalition

The Content Coalition Episode 012: How to Actually Make Money With Your Ads By Converting Leads Into Sales

 

In this episode of The Content Coalition, we interview Vince Reed, Founder of SetUpMyAds.com.
SetUpMyAds.com is a digital agency for business owners seeking more traffic and leads. Today, Vince has created a digital real estate empire as the Founder of Internet Traffic Factory, Author of Internet Traffic And Leads, International Speaker, host of Internet Traffic Jam, creator of Internet Traffic Live Events and SetUpMyAds.com.
Tune in as Vince shares his top strategies on how to monetize your ads by working with Facebook’s algorithm to generate leads & customers. Get ready to take notes as he covers the exact steps to take your campaigns to the next level.

Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [03:32] Learn the initial steps to run ads while getting your products and services sold
  • [04:58] Vince’s thoughts about “niching-down” and why you should not put yourself in a box
  • [05:55] The new way of “give strategy” that you can do to your business
  • [10:11] The best strategies to understand if your ads are performing at their best
  • [13:35] Is there really a “sweet spot” on video length for ads?
  • [15:08] How his agency SetUpMyAds.com helps entrepreneurs generate leads & customers for their businesses
  • [15:15] 1 actionable thing to implement within the next 48 hours

Connect with Vince 

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Content Coalition

The Content Coalition Episode 011: Why You Need to Treat Your Podcast Like Its Own Business For Optimal Growth

 

In this episode of The Content Coalition, we interview Mark Asquith, CEO and Co-founder of Rebel Base Media.
Rebel Base Media is a podcast tech and strategy company that owns Captivate.fm, Productivity, Podcast Websites, Podcast Success Academy & Rebel Base Studios. The company creates technology and solutions that helps podcasters to find, amplify and build influence around their unique voice.
Tune in as Mark talks more about his current venture Podcast Websites, the benefits of having a website for would-be podcast hosts, why podcasting is like a journey toward personal development, and more.

Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:32] Learn how Podcast Websites started and Mark’s backstory
  • [02:36] How the agency grew into a successful software and digital service business
  • [04:48] A little tease of their upcoming projects that are very beneficial to would-be podcast hosts
  • [06:24] Why having a website is important for a podcast
  • [09:00] Learn how a website a must for monetization, lead capturing, and even risk management
  • [13:09] Discover the other features of Podcast Websites both front and back-end
  • [16:18] Mark’s top recommended podcasts to listen to
  • [18:08] 1 actionable thing to implement in the next 24 hours

Connect with Mark

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Content Coalition

The Content Coalition Episode 010: JJ Virgin’s CMO On Personalized Marketing, Content, And Ads

 
In this episode of The Content Coalition, we interview Spring Barnickle, Chief Marketing Officer of JJ Virgin and Associates.
JJ Virgin & Associates is a content marketing company focused on health and nutrition. Their mission is to empower and encourage people ages 40+ who have struggled with their weight or other health issues to find life-changing solutions. They offer a variety of state-of-the-art online programs, as well as protein shakes, bars, and supplements.
Spring’s past experience includes writing and creating marketing websites for 15 years, starting a commercial kitchen built around one of the most successful food-based Kickstarter campaigns to date, and ghostwriting multiple books and cookbooks.
Tune in as Spring reveals how they target leads with the use of various lead magnets and offerings to make the customer invested to their brand. You’ll also learn the types of content they produce to support their marketing efforts and much more.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [03:10] Learn how Spring got into the JJ Virgin & Associates and a little of her backstory
  • [07:29] The big goal of JJ Virgin and Associates and their upcoming membership site
  • [09:39] How this massive brand manages a fully remote team
  • [12:45] Learn their exact strategies for targeting leads using “freebies” and more
  • [15:11] Upcoming lead magnets for their upcoming membership site
  • [17:00] Spring’s suggestions for people who don’t have physical products to sell
  • [18:16] The types of content they produce to support their marketing efforts
  • [19:18] 1 actionable thing to implement in the next 48 hours

Connect with JJ Virgin & Associates 

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Content Coalition

The Content Coalition Episode 009: How To Still Educate Your Audience When They Don’t Want To Learn Your Skillset

 
In this episode of The Content Coalition, we interview Adam Arkfeld, President and Founder of ParaCore.
ParaCore is a pay-per-click lead generation agency in Phoenix, Arizona. Founded in 2009, ParaCore niched its focus to PPC in 2015 and has grown to manage millions in ad spend annually with a roster of clients ranging from home service companies to online retailers. In 2017, the agency spun off a sub-brand called Outdoor Adventure Marketing that services tour and activity operators throughout the world.
Adam serves on the board of Entrepreneurs’ Organization and is President of Arizona’s EO Accelerator program, an organization to help entrepreneurs grow their businesses to a million dollars and beyond.
Tune in as Adam shares the exact content and email strategies he’s implemented at ParaCore that further solidifies him as an authority figure in the PPC space.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:51] Learn Adam’s strategy that grabbed the attention of his target market while presenting himself as the PPC authority figure
  • [03:27] How ParaCore gets a ton of qualified leads in their niche by creating content based on third party platforms
  • [06:33] ParaCore’s content strategy from A to Z
  • [08:48] 1 actionable thing to implement within the next 48 hours
  • [12:43] Adam’s formula for creating impactful emails with their highest open rate
  • [18:31] 2 major partnerships that ParaCore developed and how those led to exponential growth

Connect with Adam

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Content Coalition

The Content Coalition Episode 008: From 0 to 800 Clients In 1 Year – How This Startup Used Content to Grow Fast

 
In this episode of The Content Coalition, we interview Chris Ronzio, Founder and CEO of Trainual.
Over the last 5 years, his additional firm, Organize Chaos, has worked with hundreds of companies in dozens of industries and invested in building 6 of those businesses to over $30 million in annual revenue. Now, Chris’ third business, Trainual, is an online platform for business owners and employees to document what they do in simple step-by-step processes. Chris and his team are on a mission to systematize 25,000 small businesses through their technology.
Tune in as Chris shares more about Trainual and its content marketing strategies.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [02:19] What Trainual is and how they empower businesses
  • [03:40] How content marketing accelerated the growth of Trainual
  • [04:45] Trainual’s content marketing strategy since day 1
  • [07:30] How this startup’s launch created tons of buzz that led to lots of content creation
  • [08:39] How Trainual released all their front-loaded content and got their messaging out
  • [12:29] Learn the detailed strategy for one of Trainual’s Facebook Ads that you can apply
  • [13:50] Find out which retargeting strategy works best and how to implement it
  • [15:46] How Trainual utilizes written content as part of it’s content marketing strategy
  • [16:55] 1 actionable thing to implement within the next 24 hours
  • [20:25] Other tips for creating and repurposing content

Connect with Chris

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Content Coalition

The Content Coalition Episode 007: How to Automate and Track Your Talk Show Like A Boss


 

In this episode of The Content Coalition, we interview Will Curran, Chief Event Einstein of Endless Events.
Will built an incredible agency that serves as the Einstein of events. They’re here to create the equation for your next event. Endless Events is an AV and event production company that’s about 10 years old, has helped hundreds of clients and thousands of attendees, and has a nearly perfect net promoter score from their clients.
Tune in as Will discusses how he uses automation and tracking to understand more about video podcast and talks about the importance of generating, nurturing, and closing leads that come from your video or audio podcast.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:42] How #EventIcons was created and became a video podcast
  • [04:12] Will explains about how they do live interviews with their guest
  • [05:26] The use of webinar in video podcasting and how they track their content
  • [07:51] The story of how they met a client and how it became a lead gen
  • [11:13] Will explains how he utilizes Hubspot and its uses
  • [14:13] How to start a video or audio podcast
  • [17:43] How you can use free tools and  figure out ways to create your offer in improving your podcast
  • [20:40] Will shares his favorite podcast
  • [23:14] 1 actionable thing to do in the next 24 hours

Connect with Will

Connect with Endless Events

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Content Coalition

The Content Coalition Episode 006: Your Brand: The Promise That You Make To Your Audience


 

In this episode of The Content Coalition, we interview Veronique James, founder & CEO of The James Agency.
Veronique and her team at The James Agency collaborate to produce creatively-fueled, results-driven campaigns that help clients achieve their goals and positively impact their bottom line.
The James Agency has worked with notable brands such as Hotel Valley Ho, Mountain Shadows, Tilted Kilt Pub & Eatery, Spinato’s Pizzeria, Marriott International, Epoch Residential, Fox Restaurant Concepts, among others.
Under Veronique’s direction, The James Agency has been honored with numerous industry and culture awards, including being named to the Inc. 5000 and Entrepreneur Top Company Cultures lists.
Tune in as we discuss brand persona and its relevance to your marketing initiatives. Veronique also shares a bunch of questions that you can reflect on to come up with your brand persona and how her agency helped Hotel Adeline’s brand to shine.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:56] How The James Agency works with different clients
  • [04:36] Veronique shares what tools they use in the agency
  • [07:02] The current trends across Veronique’s clients that stands out
  • [10:16] A story where a client doesn’t have a “personality” to resonate to its customers
  • [12:51] 1 actionable thing to implement within the next 48 hours
  • [16:46] The story of how they worked with Hotel Adeline to bring up their brand persona

Connect with Veronique

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Content Coalition

The Content Coalition Episode 005: Podcasting Strategies from the Man Who’s Interviewed Over 185 Podcast Personalities

 
In this episode of The Content Coalition, we interview Harry Duran – Founder of FullCast, a full-service, done-for-you podcast production and marketing consultancy.
As Host of the popular Podcast Junkies on iTunes since 2014, Harry has had conversations with over 185 interesting and engaging podcast personalities including Pat Flynn (host of Smart Passive Income), Cliff Ravenscraft, Lea Thau (host of Strangers), and Jordan Harbinger, (host of The Art of Charm), just to name a few.
Tune in and prepare to take notes as Harry shares simple but really important strategies to make your podcast stand out along with the most impactful piece of content that you should pull out from your episodes to gain more listeners.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:22] What does FullCast do
  • [03:52] Harry’s thoughts on Alexa Skills and it’s impact on podcasts
  • [08:29] The most effective piece of content to pull out from your episodes
  • [09:50] Harry’s current favorite podcasts
  • [10:19] 1 actionable thing to implement within the next 48 hours

Connect with Dan

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Content Coalition

The Content Coalition Episode 004: Dan Tyre on Freemium, Diversity, and Treating Your Clients Like People

 
In this episode of The Content Coalition, we interview Dan Tyre, Director of Hubspot – a developer and marketer of software products for inbound marketing and sales.
Dan joined HubSpot as a member of the original start up team in 2007, and has led the sales recruiting, sales training, leadership program, and managed national and international sales teams. An authority on inbound marketing and sales, Dan is a regular speaker, writer, blogger, instructor, and coach to those who seek inbound success.
Tune in as Dan talks about the biggest content marketing and sales strategies that helped lead to HubSpot’s success.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • 02:54] Dan’s sales and marketing background
  • [5:40] The ins and outs of entrepreneurship
  • [7:03] The reason why HubSpot chose him for the job
  • [8:03] HubSpot’s growth journey in becoming one of the top softwares in the industry
  • [12:52] Everything you need to know about “shmarketing”
  • [13:44] The #1 way to provide information to your audience while also generating leads
  • [15:19] The power of “Freemium”
  • [18:25] The process of flywheel
  • [21:58] The importance of transparency in marketing, and how it’s achieved
  • [24:24] The diversity and inclusion statistics at HubSpot
  • [27:36] Dan’s book, Inbound Organization
  • [35:45] 1 actionable thing to implement within the next 48 hours

Connect with Dan

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Content Coalition

The Content Coalition Episode 003: GoDaddy’s Sr. Director of Content Marketing Talks Analytics and Lead Gen

 
On this episode, we talk with Christopher Carfi, head of global content marketing for GoDaddy. GoDaddy has over 18 million customers worldwide with 77 million domain names under management. Content marketing has been a huge part of their growth.
Over Christopher’s career, he spent nearly 10 years as part of the advanced technology group at Andersen Consulting/Accenture, has headed up product, marketing, and product marketing groups at a number of early stage companies, has been a startup founder; and was part of the early team at Ant’s Eye View, which was acquired by PriceWaterhouseCoopers.
Tune in to learn how Chris shares specific and actionable tactics that he and his team apply to GoDaddy’s content marketing strategy to remain top of mind.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:04] Christopher shares his background
  • [05:13] The ins and outs of GoDaddy’s blog, ‘The Garage’
  • [06:21] The types of content marketing that Chris manages at GoDaddy
  • [09:20] The exact “obsessive tracking” strategies GoDaddy has implemented to analyze, optimize, and improve their content marketing results
  • [10:50] The top recommended tools for tracking your content marketing efforts
  • [11:29] The latest trends in the content marketing space
  • [14:47] How to turn YouTube views to leads
  • [18:39] 1 actionable thing to implement within the next 48 hours for your content marketing strategy

Connect with Christopher

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