Author: Content Karate

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Content Coalition

The Content Coalition Episode 002: #1 Ranked PR Pro’s Strategies & Why PR Should Be A Part Of Your Content Plan

 
There’s a big misconception that public relations & content marketing are the same thing…. but they’re NOT. PR is a tactic that’s part of a bigger content marketing strategy.
To further dive into this topic, we interviewed a PR expert to do some myth-busting and share her tips to incorporate storytelling to your content marketing strategy.
Melissa DiGianfilippo is co-owner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and communications efforts including traditional media relations, crisis communications, internal communications, community outreach and more.
Under Melissa’s direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets.
Among many awards, Melissa was named the top female PR professional in Arizona by Arizona Foothills Magazine in 2018.
So tune in as Melissa shares why storytelling is important for your brand, how to get picked by national media, and valuable insights when pitching.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [02:00] The differences you need to know between PR & content marketing
  • [06:37] Why digital content is way better than traditional media
  • [07:19] Everything you need to know about Byline content
  • [09:50] How Melissa got into PR
  • [10:25] What you need to understand about storytelling
  • [11:10] 1 tip to hone in on your story
  • [12:03] Her top suggested PR tools
  • [14:37] How to be an expert source and get picked by national media
  • [15:49] Best practices for IGTV
  • [17:08] More tips when using a PR agency or pitching
  • [17:55] Melissa’s favorite PR moment
  • [19:25] 1 actionable thing to implement within the next 48 hours for your content marketing strategy

Connect with Melissa

Resources Mentioned

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Content Coalition

The Content Coalition Episode 001: Dennis Yu Schools Us On Content Marketing

 
Dennis Yu is the amazing first guest for The Content Coalition! Dennis is the Chief Executive Officer of BlitzMetrics –  a digital marketing company which partners with schools to train young adults.
Dennis’s program has managed ad campaigns for enterprise clients like the Golden State Warriors, Nike, and Ashley Furniture. When it comes to getting content seen, him and his team are the pros. Not to mention … Dennis co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.
He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents. Dennis has also been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News.
So tune in as Dennis gives away some of his secrets on how to properly repurpose your content in this omni-channel digital marketing space we live in, and how you can apply it to your content marketing strategy too. Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [03:43] BlitzMetrics and its incredible background
  • [06:45] The #1 content you should repurpose on Facebook
  • [10:03] How to properly repurpose your greatest hits
  • [11:50] The only size you should make your content on Facebook, LinkedIn, & Twitter
  • [14:16] What types of content should be produced professionally or “organic feeling”
  • [23:35] 1 actionable thing you can implement for your content strategy in the next 48 hours

Connect with Dennis

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Content Karate

Content Karate Episode 009: The Most Reliable Path to Consistent Content Engagement


 
Aaron Agius is one of the world’s leading digital marketers according to Forbes. He is CEO of Louder.Online, one of the world’s leading digital agencies with offices in USA, Australia and Asia.
Aaron has a significant social following and founded the Global Marketing Leaders Group on Linkedin with over 11,000 active members of the marketing community. Aaron regularly contributes to some of the world’s largest editorial publications, including Forbes, Fortune, Entrepreneur.com, hubspot.com, business.com, ContentMarketingInstitute.com, VentureBeat.com, CMO.com.au, FastCompany.com and many more, with thought leadership on marketing and business growth.
Aaron works globally with clients such as Salesforce, IBM, Coca-Cola, Intel and scores of leading brands, showing them how to technically optimize their sites, perform influencer outreach and link acquisition and produce and distribute content that drives significant lead generation and ROI.
Aaron regularly speaks at conferences around the globe including the U.S, UK, Brazil, London and Australasia. His passion to help businesses is driven from his own experience. Aaron was at the cutting edge of the emerging digital marketing field over 12 years ago. He uses that lived experience and now translates it into revenue for clients. Get more great episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:03] Aaron Agius introduces Louder.Online and what they do — helping businesses grow globally.
  • [02:07] What are their current content marketing goals? Aaron shares that a lot of it comes down to referrals and strategic PR.
  • [06:14] “When we create a piece of content, we know the purpose behind why we are creating it and the client knows.”
  • [07:12] Aaron talks about their best-perfoming content so far.
  • [09:32] Strategic networking and connections immensely helps with getting far with your strategy.
  • [10:55] “It wasn’t the spray and pray approach. It’s not about hitting iup so many publications and using automated tools to pitch.” It’s about nurturing network relationships and doing your research.
  • [13:24] Amplifying success by repurposing content that works and not just churning out so much content with no purpose.
  • [17:22] How does Aaron’s team put out so much amazing content? A lot of it comes down to a strong strategy and purposeful posting.
  • [21:49] “Spend a lot more time actually creating something of value and different to how other people are doing and watch what happens.”

Connect with Aaron

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Content Karate

Content Karate Episode 008: Never Underestimate the Cool Factor


 

Tom Fox is literally the guy who wrote the book on compliance with his seminal one volume book “The Compliance Handbook” published in May 2018 which was the No. 1 new bestseller on Amazon.com through its initial run. Additionally, Tom has authored 16 books on business leadership, compliance and ethics and corporate governance, including the international best-sellers “Lessons Learned on Compliance and Ethics” and “Best Practices Under the FCPA and Bribery Act” as well as his award-winning series Fox on Compliance.

Tom leads the social media discussion on compliance with his award-winning blog, The FCPA Compliance and Ethics Blog and is the Voice of Compliance, having founded the 40 show Compliance Podcast Network. He is also a member of the C-Suite Radio Network. He can be reached at tfox@tfoxlaw.com. Get more great episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:29] Tom Fox, the compliance evangelist, shares his mission and how the term “evangelist” reflects his goals as the voice of compliance.
  • [02:36] With most of his time occupied with managing 40 podcast shows, Tom shares what his processes are and the basic overview of the wide array of content he does.
  • [06:25] Tom shares how he strategizes promoting all of his shows on social media.
  • [08:58] “The only thing I swear by is doing more.”
  • [10:37] The importance of consistency in scheduling and creating content to garner a loyal audience and reaching more people
  • [11:59] Tom shares two of his best podcasts he recommends for business owners and marketers to check out for tips and strategies.
  • [14:30] Tom swears by repurposing the coolest parts of his podcasts and sharing them on social media, and no matter how old the content is, you can always breathe new life to it.
  • [16:52] What’s his best performing piece of content? Tom shares the most unique and successful podcast episode he’s ever done.
  • [18:10] Number one: go niche and go big. Number two: do a daily topic that you are passionate about.

Connect with Tom

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Content Karate

Content Karate Episode 007: Why Great Marketing Starts from the Top Down


 
Vito La Fata is a dad, husband, and co-creator of The Visionary Planner and Vision in the Vineyards. Vito coaches experts, service providers, consultants and brick and mortar owners how to confidently and successfully transition into (or launch) a profitable online business in 6-12 months (or less).
Tune is as Vito shares his secrets to a successful business, and how consistency and purposeful strategy in marketing yourself can go a long way. Get more great episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:49] Vito La Fata shares his roles on his business ventures — how his primary role is coaching and over-all creative visionary of his businesses.
  • [03:02] The importance of delegation in business and how important it is to know the right messaging for your brand.
  • [05:15] What are the processes Vito’s team implemented for his marketing strategy?
  • [05:57 ]Knowing your “distinction formula” in the market and how it can help you stand out from the others.
  • [06:52] “You have to simply get the market to believe in where they should be going, what they should be doing, and how to get there. And then you’ve got that thing to overcome and to build trust.”
  • [11:36] Vito shares the core tactics he uses in his marketing strategy.
  • [14:56] Trainings, workshops, and other interactive content are the main ones Vito uses for his business. He explains how they strategize their content without exhausting their time and resources.
  • [17:35] The importance of repurposing content to save their time and maximize their existing content.
  • [21:33] How to leverage organic and paid content in growing and capturing your target audience
  • [24:55] Vito shares the processes and the systems they implement to drive traffic.
  • [27:30] “Intentionality with your content helps position your offers, which greases the wheels of the sales.”
  • [31:42] Vito believes that every entrepreneur has to be in for the long game, and as long as you’re consistent and you know where to go, success will eventually follow.
  • [35:34] Being purposeful with your business strategy prepares you for whatever hurdle you might encounter. Vito shares that being prepared comes from learning from the past the learning from the world around you.
  • [39:31] “What you want to be known for and what the result of that is in the market.”

Connect with Vito

 

Content Karate is a marketing show where we interview amazing people who use content and repurpose it in unique ways to drive traffic, leads, and revenue to their businesses. Powered by Repurpose House, our entire goal is to highlight content strategies that work really well for different brands. Each episode covers the ins and outs of how that business seriously crushes their content game – and how you can too. Let’s get to learnin’!

 

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Content Karate

Content Karate Episode 006: The Art of Repurposing Long Form Content to Drive Traffic to Your Business

 

 
Abbey Woodcock, founder of Freelance Co-Op, has been a direct response copywriter since 7th grade when she wrote a 30-page sales letter asking her crush to the dance. Since then, she’s converted better… writing sales pages and emails you’ve probably read from some of the biggest names online.
Now, she teaches the business side of creative freelancing including setting up systems to grow a freelancing business and building out an in-house content team that seamlessly “gets” your voice.
She’s also a chainsaw instructor and mom to 2 awesome kiddos in Upstate NY.
Tune in as Abbey shares her secret to managing a successful Facebook group and how she uses repurposing to make her long form content optimized for social media. Get more great episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:20] Abbey Woodcock talks about her business, Freelance Co-Op, what it does and how they help freelancers to manage the business side of their careers through webinars and interactive learning.
  • [02:29] What are the content marketing goals to grow Freelance Co-Op? Abbey shares the types of content she does strengthen her business.
  • [03:35] Freelance Co-Op’s content is focused on different types of long form content — PDFs, audio, webinars, etc. to help their community with efficient resources.
  • [04:04] Abbey shares her brand’s most successful piece of content and what she did to promote it.
  • [06:49] The importance of Facebook groups when it comes to building community and how to manage and how to keep it alive and interactive
  • [08:09] Abbey shares her secret to having an active and valuable Facebook group.
  • [10:00] How does Instagram help drive engagement and audience to Freelance Co-Op?
  • [11:07] Abbey mentions her different posting frequencies and strategy for all her social media channels.
  • [12:31] Abbey shares how promotional and content calendars help her marketing goals and how consistency helps with her strategy.
  • [14:38] Abbey walks us through some of her repurposed long form content and the benefits of making those long form pieces of content into smaller optimized ones.
  • [19:37] Marketing for herself is one of the biggest hurdles Abbey has encountered in her career. She shares how her high standards can be a challenge and how external help from somebody else can lessen her worries.
  • [22:29] “The most interesting thing for me is stuff that I don’t really love isn’t necessarily the stuff that gets the most engagement.”

Connect with Abbey

Resources Mentioned

 

Content Karate is a marketing show where we interview amazing people who use content and repurpose it in unique ways to drive traffic, leads, and revenue to their businesses. Powered by Repurpose House, our entire goal is to highlight content strategies that work really well for different brands. Each episode covers the ins and outs of how that business seriously crushes their content game – and how you can too. Let’s get to learnin’!

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Content Karate

Content Karate Episode 005: 1 Thing Every Business Owner and/or Marketer Needs to Know


 
Ken ‘Spanky’ Moskowitz is a serial entrepreneur, life-long storyteller, proud dad of five kids, and an accidental pilot. He is the CEO and chief visionary in Ad Zombies, and founder and business coach at his latest project EntreGrow. His passion for ads started very early, making radio ads as a kid in his bedroom in New York City.
Tune in as Spanky shares the secrets to having great content strategy, and the advice he could give to business owners and marketers alike. Tune in as Ben shares his secrets to making content for social media, staying creative, and sharing knowledge to help people become the best version of themselves. Get more great episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [00:20] Ken ‘Spanky’ Moskowitz recounts how he started his passion for advertising from his childhood days and how it shaped his career.
  • [02:07] Spanky shares the vision behind Ad Zombies. What they do, and what they offer to their clients.
  • [03:29] Spanky explains the meaning behind Gary V’s motto: “Document, don’t create,” and how it helps his content.
  • [04:42] The importance of sharing your experience, whether good or bad, to help other people who might be in the same place as you were
  • [06:34] “People use social media as a tool to not only grow their business, but to vent and to have opinions.”
  • [07:34] Brand recognition and consistency that could help you dominate your own industry and foster authority and trust.
  • [10:37] How does Spanky implement “Document, don’t create” on his business? Simple: record everything.
  • [11:44] Repurposing content into different micro assets and using a scheduler for a more streamlined workflow.
  • [12:23] “You have to realize that people don’t see everything you put out there.”
  • [13:27] “Don’t hesitate. Don’t be afraid to put [your content] out there at scale.”
  • [16:20] The difference between going deep and going wide on social media
  • [17:54] Spanky shares how the new app, TikTok, works for his brand
  • [20:28] Using social media calendar to plan ahead and populate your content for months on end
  • [20:28] “Don’t be afraid to recycle your content on the platforms over and over again.”
  • [23:51] What’s Spanky’s advice on content strategy? “Don’t get in your head about when to post your content.”
  • [26:00] Since social media usage has changed dramatically, algorithms aren’t the be-all and end-all of content strategy. Just post and see what works for you and adapt from there.

Connect with Spanky

Resources Mentioned

 

Content Karate is a marketing show where we interview amazing people who use content and repurpose it in unique ways to drive traffic, leads, and revenue to their businesses. Powered by Repurpose House, our entire goal is to highlight content strategies that work really well for different brands. Each episode covers the ins and outs of how that business seriously crushes their content game – and how you can too. Let’s get to learnin’!

Categories
Content Karate

Content Karate Episode 004: The #1 Tip For Social Media Managers


 
Shannon Goodell is the Senior Social Media Manager at The Scalable Company and DigitalMarketer, where she works to drive brand awareness and generate engagement on social. A former 10th grade English teacher, Shannon has worked in the marketing field for the past eight years, implementing proven social strategies for startups and large companies alike. Shannon is a self-professed “crazy cat lady”, obsessing over her cat, Duncan. She also enjoys watching sports and the works of Stephen King.
Tune in as Shannon shares the secrets of being the best social media manager you could ever be. Get more great episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [2:07] Shannon shares her career journey — from being a 10th grade teacher, to falling in love with social media marketing, and eventually working for DigitalMarketer
  • [6:18] There’s a method to every marketing strategy, and Shannon says that they use a plethora of ways to share content on every unique social media channel.
  • [7:12]  “My philosophy is take that piece of content that whoever wrote it worked so hard on it, and it’s such such high value and repurpose it, break it into chunks that can be used for graphics, for videos, quote, images, tip graphics, we do all kinds of things”
  • [8:16] Shannon mentions that they tailor a blog post whenever they share a link to Facebook, mentioning that audiences behave differently per channel.
  • [9:20] The appeal of audio or video snippets on Instagram, and testing content piece to know which platforms work for them or not.
  • [16:56] Shannon shares how lead magnets are effective on their blog posts content.
  • [18:44] How to use LinkedIn for your marketing strategy
  • [20:54] “So number one thing, paid and organic need to work together. And I think paid and organic needs to be a part of your strategy.”
  • [22:14] Shannon mentions the value of balancing your content, and warns against being too promotional.
  • [24:01] The role of social media managers beyond posting and scheduling
  • [28:52] Shannon shares how Repurpose House helps her a lot with working — from saving time and diversifying content.
  • [30:42] Shannon lets us in on the vast array of tools and resources she uses to make the most out of her content.

Connect with Shannon

Resources Mentioned

 

Content Karate is a marketing show where we interview amazing people who use content and repurpose it in unique ways to drive traffic, leads, and revenue to their businesses. Powered by Repurpose House, our entire goal is to highlight content strategies that work really well for different brands. Each episode covers the ins and outs of how that business seriously crushes their content game – and how you can too. Let’s get to learnin’!

 
 
 

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Content Karate

Content Karate Episode 003: How Should You Tell Your Story?


 
Bobby Tsui is Founder and CEO of The Same Circle Method, where he helps interior design professionals and creatives develop influential positioning in their markets so they can grow their businesses profitably while staying in their genius zones.
In this episode, Bobby shares his knowledge on finding your niche and knowing how to tell your story to reach the right audiences. Get more great episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [1:11] Bobby shares the philosophy of The Same Circle Method and how he helps his clients gain visibility and confidence to grow within their niche.
  • [3:26] The best performing content for Bobby’s business
  • [4:27] Bobby talks about using long form content as a way to relate to his audiences, and the process of making long form content and sharing it on platforms such as Facebook.
  • [10:25] Using Facebook groups as a safe space to build a community and create a stronger bond with your audience
  • [11:50] The strategy to maintaining and gaining a strong engagement on Facebook groups
  • [13:29] Bobby shares how he founded The Same Circle Method and developed it to cater to interior designers and creatives
  • [15:24] The biggest pieces of advice that Bobby believes have helped him become a better entrepreneur and content marketer

Connect with Bobby

Resources Mentioned

 

Content Karate is a marketing show where we interview amazing people who use content and repurpose it in unique ways to drive traffic, leads, and revenue to their businesses. Powered by Repurpose House, our entire goal is to highlight content strategies that work really well for different brands. Each episode covers the ins and outs of how that business seriously crushes their content game – and how you can too. Let’s get to learnin’!

 
 
 

Categories
Content Karate

Content Karate Episode 002: This Is Why You Should Have Guests On Your Podcast

 

 
Libby Gifford serves as the Marketing and Creative Director of FinCon, a digital marketing event and community for content creators in the personal finance niche. In her role with FinCon, Libby oversees content marketing and communications, as well as creates visuals and interactive experiences on-site for the annual event. Before working with FinCon, Libby freelanced as a graphic designer, illustrator, and art director for 6 years, and owned a children’s apparel company.
In this episode, she shares what she learned from FinCon and the importance of adapting to the ever-changing social media landscape. Get more great episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [0:59] Libby shares her experience before FinCon, and how she decided to go full-time as its marketing and creative head.
  • [2:05] The essence of FinCon, how It developed over the years, and the goals of this annual event
  • [4:46] How does FinCon relate to its audience? What are the types of content Libby’s team produces to drive visibility and educate?
  • [6:09] Libby discusses the importance of having guests, and how they encourage collaboration and community through their content
  • [7:51] The process of creating content for FinCon, and the importance of video in driving visibility to their brand
  • [11:41] Is having a Facebook group a viable tool for promotion? Libby weighs in on how it could help with your brand
  • [14:13] Libby shares some of their best performing content and the processes to share them to their audiences
  • [19:00] The importance of figuring out how unique your social media channels are and how you can tailor content to perform their best on each platform by repurposing them.
  • [20:38] “It’s okay for us to put the same thing out on a blog post, on YouTube, on a podcast, because not everyone’s consuming the same way. So we’re hitting more.”

Connect with Ben

Resources Mentioned

 

Content Karate is a marketing show where we interview amazing people who use content and repurpose it in unique ways to drive traffic, leads, and revenue to their businesses. Powered by Repurpose House, our entire goal is to highlight content strategies that work really well for different brands. Each episode covers the ins and outs of how that business seriously crushes their content game – and how you can too. Let’s get to learnin’!