On this special bonus episode of The Ethics Experts, we speak with Karyn Holley about how high turnover within a vendor, and why that’s problematic for the long run.
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Welcome to the newest addition to the Compliance Podcast Network, Compliance and Coronavirus. In this episode, I am joined by Gabe Hidalgo is a managing director at K2 Intelligence FIN. He has 20 years of legal, regulatory compliance, and AML experience working with wholesale and retail banks, FinTech companies, broker/dealers, and money services business entities. Hidalgo is a recognized subject-matter expert in the cryptocurrency and digital assets market. We discuss what Hidalgo sees as the top issues COVID-19 brought to light for financial entities, what should financial entities look out for as they begin to reopen and some core lessons learned that compliance programs can carry forward.
Tom Fox chats with President and founder of Simple SEO Group, Brendan Egan, in this week’s show. Brendan is a podcast host as well as a contributing author to Entrepreneur Magazine. His recent article entitled Marketing Dos and Don’ts During A Crisis is the focus of discussion on this week’s episode of Innovation In Compliance.
Marketing During A Crisis
“Your marketing is really what’s going to drive your business and drive your revenue and determine whether or not you’re successful,” Brendan tells Tom. In day to day business, and especially during a crisis, you need to look at marketing based on your short-, medium- and long-term objectives. Brendan points out that you shouldn’t make any knee-jerk decisions that would impact your long-term growth or integrity. Instead, make short-term alterations to your marketing during a crisis that demonstrates how you’re supporting and looking out for your customers. Your medium and long-term plans will most likely be unaffected, Brendan says.
Why Lawyers Need To Listen
Legal and compliance practitioners need to understand the importance of marketing, especially in these times. Brendan remarks that marketing is a grey area with a lot of overlap: marketing can overlap into a company’s culture, into the legal space, and even the compliance department. The most successful businesses take a company-wide approach to marketing. In addition, companies need to be fluid in order to respond proactively to a changing world. Tom comments that Simple SEO Group’s time horizon approach allows them and their clients to respond to ever-changing information in a productive manner.
Marketing Is Essential
Tom asks, “How are you helping corporations think through how they can effectively market in an economic dislocation?” Brendan responds that he started Simple SEO Group during a recession, so he is well versed in helping businesses make money in spite of the economic downturn. “During a recession, marketing becomes that much more important,” he says. “It almost becomes… an essential service.” More and more companies are turning to digital marketing because their usual marketing channels are drying up, he says. Survival is a matter of being open to new marketing opportunities, especially online, so you can continue to grow during COVID-19 and beyond.
Resources
SimpleSEOGroup.com
BrendanEgan.com
Article: Marketing Dos and Don’ts During a Crisis
Book: 101 Tips From The Marketing Masters
On this episode of The Ethics Experts, we speak with Mary Shirley about the inherent trust that comes with hiring someone to do a job, and valuing them to do it.
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In the Episode, I am joined by Loren Steffy. I met Loren when he was the business columnist for the Houston Chronicle. Steffy now has his own consulting practice. He has been a long-time business journalist, author and commentator on business issues, generally focusing on energy issues. On the morning of April 19, 1995, he was working for Bloomberg in Dallas Texas and was called by a colleague who suggested he hop in his car and drive to Oklahoma City in the wake of the bombing at the Alfred P. Murrah Federal Building. He talks about reporting live from Oklahoma City for the next five days, his reflection on that time 25 years later and how the actions of Timothy McVeigh presaged the issues of domestic terrorism from Oklahoma City to 9/11 to Charlottesville and Charleston. We conclude our podcast with a short discussion on Steffy’s latest book, co-written with Chrysta Castañeda, The Last Trial of Boone Pickens.
In today’s edition of Sunday Book Review:
Michelle, Jenni, and Amanda are backbackback again to discuss three “compliance in the news” articles!!
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