In this episode of The Content Coalition, we interview Adam Arkfeld, President and Founder of ParaCore.
ParaCore is a pay-per-click lead generation agency in Phoenix, Arizona. Founded in 2009, ParaCore niched its focus to PPC in 2015 and has grown to manage millions in ad spend annually with a roster of clients ranging from home service companies to online retailers. In 2017, the agency spun off a sub-brand called Outdoor Adventure Marketing that services tour and activity operators throughout the world.
Adam serves on the board of Entrepreneurs’ Organization and is President of Arizona’s EO Accelerator program, an organization to help entrepreneurs grow their businesses to a million dollars and beyond.
Tune in as Adam shares the exact content and email strategies he’s implemented at ParaCore that further solidifies him as an authority figure in the PPC space.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!
What You’ll Learn
- [01:51] Learn Adam’s strategy that grabbed the attention of his target market while presenting himself as the PPC authority figure
- [03:27] How ParaCore gets a ton of qualified leads in their niche by creating content based on third party platforms
- [06:33] ParaCore’s content strategy from A to Z
- [08:48] 1 actionable thing to implement within the next 48 hours
- [12:43] Adam’s formula for creating impactful emails with their highest open rate
- [18:31] 2 major partnerships that ParaCore developed and how those led to exponential growth
Connect with Adam
Resources Mentioned
