Innovation comes in many areas and compliance professionals need to not only be ready for it but embrace it. Join Tom Fox, the Voice of Compliance as he visits with top innovative minds, thinkers and creators in the award-winning Innovation in Compliance podcast. In this episode, Tom Fox sits down with Anik Singal, an expert in digital marketing and compliance.
We discuss the often-overlooked aspects of compliance in direct marketing business. Singal shares his remarkable journey from being an online marketer for over two decades, to facing a civil investigative demand from the FTC just as he was about to sell his company. This life-altering experience led him to focus on marketing compliance, resulting in the creation of an AI-powered software, a podcast, a book, and an academy aimed at helping businesses market compliantly while still achieving high conversion rates. The episode delves into the complexities of FTC, SEC, and FINRA regulations, and provides actionable insights into maintaining compliance to avoid legal pitfalls.
Key Highlights
- The Turning Point: FTC Investigation
- Lessons Learned and New Mission
- Understanding FTC Marketing Compliance
- The Pentagon of Compliance
- The Importance of Substantiation in Marketing
- The ‘Don’t Say That’ Podcast
Resources
Anik Singal on LinkedIn
Don’t Say That podcast
Tom Fox
