Innovation comes in many forms, and compliance professionals need to be ready for it and embrace it. Join Tom Fox, the Voice of Compliance, as he visits with top innovative minds, thinkers, and creators in the award-winning Innovation in Compliance podcast. In this episode, Tom Fox sits down with Anik Singal, an expert in digital marketing and compliance.
They discuss the often-overlooked aspects of compliance in direct marketing business. Anik shares his remarkable journey from being an online marketer for over two decades to facing a civil investigative demand from the FTC just as he was about to sell his company. This life-altering experience led him to focus on marketing compliance, creating AI-powered software, a podcast, a book, and an academy aimed at helping businesses market compliantly while still achieving high conversion rates. The episode delves into the complexities of FTC, SEC, and FINRA regulations and provides actionable insights into maintaining compliance to avoid legal pitfalls.
Key highlights:
- The Turning Point: FTC Investigation
- Lessons Learned and New Mission
- Understanding FTC Marketing Compliance
- The Pentagon of Compliance
- The Importance of Substantiation in Marketing
- The ‘Don’t Say That’ Podcast
Resources:
Anik Singal on LinkedIn
Don’t Say That podcast
Tom Fox
