Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the award-winning Compliance Podcast Network.
Ronnie’s company, Learnings and Entertainment, utilizes the entertainment devices that people use to consume information in their everyday, non-work lives, and apply it to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies and resources more accessible.
In this episode of Creativity and Compliance, hosts Tom Fox and Ronnie Feldman discuss the concept of pattern disruption in compliance.
Tom and Ronnie explore how pattern disruption can grab attention, break typical habits, and engage employees in compliance training and communication. They emphasize the importance of consistency of messaging but variety in delivery mechanisms to keep employees engaged. They provide examples of pattern disruption techniques, such as changing the name of the compliance department, using fun questions at the beginning of training, and incorporating creative devices like songs, jingles, and fake commercials. The episode concludes with the importance of standing out and making an emotional connection to enhance engagement and recall.
Key Highlights:
- Pattern disruption grabs attention and breaks typical habits
- Variety in delivery mechanisms is necessary to keep employees engaged
- Examples of Pattern Disruption Techniques
- Standing Out and Making an Emotional Connection
Resources:
Ronnie
- Ronnie Feldman (LinkedIn)
- Learnings & Entertainments (LinkedIn)
- Ronnie Feldman (Twitter)
- Learnings & Entertainments (Website)
- Compliance Confessions – inspired by “Mean Tweets” these 90-second commercials address misconceptions and excuses to promote speak up culture and the E&C team as positive and helpful.
- E&C Training Jams – a soulful singer banters with ethics & compliance explaining policies, sharing examples and debunking excuses.
- Tales from the Hotline – Real speak up-themed stories about workplace behavior gone wrong.
- Workplace Tonight Show! – E&C meets SNL Weekend Update explaining corporate risk topics and why employees should care.
- 60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up and the E&C team as helpful advisors and coaches.
- Custom Live & Digital Programing – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning.
Tom
For more information on the Ethico ROI Calculator and a free White Paper on the ROI of Compliance, click here.
