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Podfest Expo 2026 Speaker Preview Series: Brandon Leibowitz on SEO Benefits of Guest Podcasting

In this episode of the PodfestExpo 2026 Speaker Preview Podcasts series, Tom Fox visits with Brandon Leibowitz, an SEO optimization expert, to discuss his presentation at PodfestExpo 2026. Some of the highlights in this podcast are:

Brandon’s role in SEO optimization and how he helps podcasters.
His presentation on ‘SEO Benefits of Guest Podcasting: How to Build Backlinks, Authority & Organic Traffic’.
What Brandon hopes to get out of PodFest Expo 2026 and why you should attend.

I hope you can join us at Podfest Expo 2026, hosted by Podfest Global. This year’s event will be the 12th anniversary and will be held January 15-18, at the RENAISSANCE ORLANDO AT SEAWORLD® in Orlando, Florida. The lineup of this year’s event is simply first-rate, with some of the top names in podcasting.

Podfest Expo is a community of people interested in and passionate about sharing their voices and messages with the world through powerful audio and video mediums. We’re proud to unite as many people as possible to learn, get inspired, and grow better together.

Podfest Expo is so much more than just a conference. While we pride ourselves on featuring the most engaging speakers, exciting topics, and in-depth content, what sets the Podfest Expo event apart from all others is the tight-knit community we’ve been building since 2013. You don’t just attend a Podfest event—you become part of the Podfest family.

Whether you’re new to podcasting or a veteran podcaster looking to innovate and improve your podcast, our easy-to-understand Conference Topics allow you to customize a daily agenda based on what you’re most interested in learning. No matter your skill level or experience, Podfest Expo 2026 has plenty to offer!

Please join us at the event. For information on the event, click here. As an extra benefit for listeners of this podcast, Podfest Expo is offering 10% off any ticket level. Enter the discount code Fox2026 or visit this link.

Podfest Expo 2026 is a production of Podfest Global, which is the sponsor of this podcast series.

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.

In this episode, Tom Megan provides a three-episode review of the essential metrics that business podcasters should track. They start with referrals, explaining how relationship-building podcasts can generate valuable business leads. They move on to sales cycle length, demonstrating how podcasts can accelerate customer engagement. They also discuss promotional opportunities, SEO benefits, and new product creation. Megan emphasizes the importance of creating content that serves both SEO and business objectives, providing real-life examples and actionable insights.