At the Podcasting for Business Conference, Megan Dougherty of One Stone Creative presents the 2025 State of Business Podcasting Report, an annual human-researched analysis of Apple Podcasts’ Top 100 business shows.
She outlines the methodology and emphasizes the findings are informative, not prescriptive, then shares major trends: roughly 52% list churn year over year, over 20% of top shows are under two years old, about 91% publish weekly or more, and average episode length remains tightly clustered around 42–46 minutes (with ~60 minutes most common). B2B shows are more likely to include video and be in networks, while sponsorship appears on nearly 60% of shows, typically via midrolls. Branding trends skew darker (black/blue), 70% feature host photos, most lack merch, and ~70% have a direct-sales main offer. Video and YouTube are dominant (97% have channels), while social activity declines on X/Instagram/Facebook, and LinkedIn remains a key platform for weekly content.
Key highlights:
- Churn and Podcast Age
- Release Cadence Trends
- Audience Demographics
- B2B vs. B2C Strategy
- Monetization Main Offers
- Show Structure Blueprints
- Podcast Networks Breakdown
- Social Media, YouTube, and Platform-by-Platform Posting
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