Tag: branding

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Creativity and Compliance

Do It Right Rick and Creating a Custom Character

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the award-winning Compliance Podcast Network.

Ronnie’s company, Learnings and Entertainment, utilizes the entertainment devices people use to consume information in their everyday, non-work lives and apply it to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.

In this episode, Tom and Ronnie visit with Katherine Hill, Legal Compliance Manager at Ferguson Enterprises. We discussed the compliance program rebranding that Ronnie and his creative team at Learnings & Entertainment helped Katherine put together. They discuss the unique challenges for a blue-collar workforce and how Learnings & Entertainment was able to help Katherine and her team drive engagement through the creation of ‘Do It Right, Rick.’

Highlights include:

  • Why a Custom Character?
    • Improving the image
    • putting a friendly face on the program
    • highly customized messaging
  • What was involved?
    • Brainstorming and coming up with the ideas
  • How is it being deployed?
  • Lessons Learned.

Resources:

  • Learnings & Entertainments (Website)
  • Compliance Confessions – inspired by “Mean Tweets,” these 90-second commercials address misconceptions and excuses to promote speak-up culture and the E&C team as positive and helpful.
  • E&C Training Jams – a soulful singer banters with ethics & compliance, explaining policies, sharing examples, and debunking excuses. 
  • Tales from the Hotline – Real speak-up-themed stories about workplace behavior gone wrong.
  • Workplace Tonight Show! – E&C meets SNL Weekend Update explaining corporate risk topics and why employees should care.
  • 60-Second Communication & Awareness Shorts – A variety of short, customizable, music and multimedia, quick-hitter “commercials” promoting integrity, compliance, speaking up, and the E&C team as helpful advisors and coaches.
  • Custom Live & Digital Programming – Custom creative programming that balances the seriousness of the subject matter with a more engaging delivery. After all, you can’t bore people into learning.
Categories
Creativity and Compliance

Changing the Ethics & Compliance Brand with Yum!

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the award-winning Compliance Podcast Network.

Ronnie’s company, Learnings, and Entertainment utilizes people’s entertainment devices to consume information in their everyday, non-work lives and apply it to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.

In this episode, Tom and Ronnie visit with David Mindell, Associate General Counsel, Global Compliance at Yum! Brands. We discussed the compliance program rebranding that Ronnie and his creative team at Learnings & Entertainment helped David lead. They rebranded the compliance program name, created a new logo, and even created a jingle for compliance.

Highlights include:

  • Overview of Yum! E&C program.
  • Changing the Ethics & Compliance Brand within Yum!
  • Putting a fresh face on the E&C program.
  • Rebranding with a new name, TASTE – Trust, Accountability, Support, Togetherness, Ethics.
  • Have a good TASTE! TASTER’s CHOICE  TRAVELING WITH TASTE  THESE ARE THE DAYS OF OUR FRIES

Resources:

Categories
Popcorn and Compliance

Leadership Lessons from Count Dracula

In this episode of Popcorn and Compliance, Tom Fox explores one movie each week from the classic Universal monster movies 1930s to mine it for leadership and compliance lessons this month. For this second entry in this short series, Tom and Richard Lummis join forces to explore the 1931 movie Dracula. Count Dracula is one of the four classic Universal Pictures movie monsters from the 1930s, including the Wolfman, the Mummy, and Frankenstein’s Monster. What sets him apart from these other three? In particular, what is the Dracula brand? Is it fanged teeth and a black cape? Is it the signature Bela Lugosi voice? Is it a bat? In this episode, Richard Lummis and I explore branding for business leaders and discuss the lessons a 21st-century business leader can learn from a 1930s movie character.

Categories
The Ethics Movement

Branding Your Helpline: How the Integrity Team from Reckitt Did It–


Does your employee helpline need a brand that’s distinct from your company’s? The Integrity Team at Reckitt makes a compelling case for it on today’s episode. After finding that their traditional Helpline awareness approach was fading into the background, they made a splash with a brand-new visual identity for their helpline. They share the results, plus Reckitt’s vision for a healthier world by 2030.