Tag: C-Suite

Categories
SBR - Authors' Podcast

Jeffrey Hayzlett on The Mirror Test

Welcome to the Sunday Book Review, the Authors Podcast! On this inaugural episode, Tom welcomes special guest Jeffrey Hazlett, the founder and CEO of C-Suite, former Chief Marketing Officer at Eastman Kodak, and a prime-time host on Bloomberg. They talked about Hayzlett’s updated version of his seminal work, The Mirror Test. They discuss Hayzlett’s 3 key elements of leadership: improvisation, talent, and bottom-line results. He also discussed his new book about Murphy the spy, which is a metaphor for the subject matter. Hazlett emphasized the importance of company culture, noting that it can be detrimental if it’s not up to par. This Sunday Book Review-Authors Podcast episode is sure to leave you inspired and well-informed about leadership! Be sure to tune in!

 Key Highlights Include:

·      Leadership lessons from The Mirror Test [00:03:55]

·      Talent and Leadership for Business Success [00:06:54]

·      Positioning Your Unique Selling Proposition [00:10:01]

·      The Necessity of Representing Different Communities in Messaging [00:13:33]

·      The Impact of Company Culture on Employee Performance [00:16:46]

 Notable Quotes

1.     “What problem are we solving? And that’s really what it is.”

2.     “You have to become a personal brand because you are. A brand is nothing but a promise delivered.”

3.     “You must be out there because you take on the brand’s attributes. The brand takes on the attributes of you.”

4.     “You have to develop the culture and understand what the culture will be like and then recruit people that are similar to your culture or at least will fit in because I’ve seen people who’ve gotten fired within weeks or days because they just didn’t fit in the culture.”

 Resources

Purchase The Mirror Test Purchase

Categories
Innovation in Compliance

Using Content to Drive Business with Jeffrey Hayzlett


 
Tom Fox welcomes back Jeffrey Hayzlett to this week’s episode of the Innovation in Compliance Podcast. Jeffrey is the CEO and Chairman of The C-Suite Network. In this episode, Tom and Jeffrey explore where the business world is as the year comes to an end.  
 

 
The Changing Business Community
Tom asks Jeffrey to reflect on what businesses are responding to now. “That there are no old ways; there are all going to be new ways,” he remarks. The mood of business is shifting, and businesses are simply going to have to adapt. There aren’t going to be offices in the way they used to be because the pandemic has shown that businesses can operate well remotely. The focus is going to be on how to utilize these new environments in the best way, as well as how to effectively and safely monitor them. Companies are changing the ways they do business as well: before the pandemic content was not a priority; now it is. “You have to be able to use content to drive the business,” Jeffrey iterates. Sometimes content will not generate as much money as you did previously, but it will generate engagement and reach more people. “You have to change, adapt, or die,” Jeffrey insists. 
 
Grow, But Mitigate Risk
The C-Suite Network encourages senior management to mitigate risk as much as possible. Companies have to grow while doing this, however. “If you’re not growing, you’re dying,” Jeffrey tells Tom. Risk is always going to exist in business, but it cannot hinder you as a leader, especially a C-Suite one. “Our job is to be the most strategic people in the room,” Jeffrey adds. Asking the right questions, understanding the directions of the CEOs of the companies they counsel, and assessing the processes and tools these companies have, are all part and parcel of how C-Suite leaders think about, and mitigate risk. 
 
Where Do We Go From Here
Tom asks Jeffrey where he sees in-person conference business going in the coming years. “You’re either gonna have really small groups or really big ones…not much in between,” Jeffrey responds. It’s going to be much more difficult in the coming years for speakers to have sustainable careers because of the digital era the world is in, and because audience preferences are changing. “If you’re not a subject matter expert, if you’re not a celebrity, it’s going to be a long road for you as a professional speaker…You’re really gonna have to have credentials,” he adds. Most people are going to be looking for experts to give them advice on how to move from point A to point B, or for celebrities who can draw people in and help fill a room. “Those are the things that are going to be the key driving factors in the future,” Jeffrey concludes. 
 
Resources
Jeffrey Hayzlett | LinkedIn | Twitter
The C-Suite Network
 
 

Categories
Career Can D0

The Importance of Connection with Tricia Benn


 
In this episode of Career Can Do, Mary Ann Faremouth chats with Trica Benn, Chief Community Officer and Executive Vice President of The C-Suite Network. Tricia supports c-level executives and other entrepreneurs to achieve professional success.

The C-Suite Network is a platform for executives, business owners, investors, and influencers. They are committed to creating access across all their networks, and they offer professional services such as media, TV, radio, digital content, and their very own marketplace to accelerate the success of the audience they serve. Tricia’s role in all of this is to lead that success. She shares the four principles that C-Suite is run by, which are: relevancy, reach, reciprocity, and respect.
 
Rather than the journey or the destination, what’s most important in life is the people you meet along the way, Mary Ann comments. She praises Tricia for her dedication to celebrating people and helping them grow and expand. Tricia credits this to her “understanding that we’re all people striving to do something great.” 
 
Resources
 
Tricia Benn | LinkedIn
 
Faremouth.com