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Innovation in Compliance

Innovation in Compliance – From Martial Arts to Business Success: Ernesto Gerardo’s Journey

Innovation comes in many forms, and compliance professionals need to not only be ready for it but also embrace it. Today, I visited Ernesto Gerardo, a serial entrepreneur who is helping veterans with finance and housing.

Ernesto Gerardo is a seasoned professional with a diverse background in martial arts, business, and coaching. His perspective on his journey from martial arts to real estate investment and veteran coaching is shaped by his unique career trajectory, starting as a martial artist and gym owner, transitioning into the business world, and now running multiple successful ventures. Ernesto leverages his expertise in real estate investment and entrepreneurship to coach and educate clients, including veterans and aspiring entrepreneurs. He is passionate about empowering veterans through his Military Millionaires program, providing resources and support in areas such as real estate investment, financial planning, mental health services, and job placement.

Join Tom Fox and Ernesto Gerardo on this episode of the Innovation in Compliance podcast to learn more about Ernesto’s journey and his insights on real estate investment and veteran coaching.

Key Highlights:

  • From Martial Arts to Business Success
  • Leveraging Personality Traits for Real Estate Success
  • Optimizing Veteran Benefits for Financial Success
  • Empowering Veterans to Build Wealth and Stability

Resources:

Ernesto Gerardo on LinkedIn

The Military Millionaires

Tom Fox

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SBR - Authors' Podcast

Jeffrey Hayzlett on The Mirror Test

Welcome to the Sunday Book Review, the Authors Podcast! On this inaugural episode, Tom welcomes special guest Jeffrey Hazlett, the founder and CEO of C-Suite, former Chief Marketing Officer at Eastman Kodak, and a prime-time host on Bloomberg. They talked about Hayzlett’s updated version of his seminal work, The Mirror Test. They discuss Hayzlett’s 3 key elements of leadership: improvisation, talent, and bottom-line results. He also discussed his new book about Murphy the spy, which is a metaphor for the subject matter. Hazlett emphasized the importance of company culture, noting that it can be detrimental if it’s not up to par. This Sunday Book Review-Authors Podcast episode is sure to leave you inspired and well-informed about leadership! Be sure to tune in!

 Key Highlights Include:

·      Leadership lessons from The Mirror Test [00:03:55]

·      Talent and Leadership for Business Success [00:06:54]

·      Positioning Your Unique Selling Proposition [00:10:01]

·      The Necessity of Representing Different Communities in Messaging [00:13:33]

·      The Impact of Company Culture on Employee Performance [00:16:46]

 Notable Quotes

1.     “What problem are we solving? And that’s really what it is.”

2.     “You have to become a personal brand because you are. A brand is nothing but a promise delivered.”

3.     “You must be out there because you take on the brand’s attributes. The brand takes on the attributes of you.”

4.     “You have to develop the culture and understand what the culture will be like and then recruit people that are similar to your culture or at least will fit in because I’ve seen people who’ve gotten fired within weeks or days because they just didn’t fit in the culture.”

 Resources

Purchase The Mirror Test Purchase

Categories
Innovation in Compliance

Using Content to Drive Business with Jeffrey Hayzlett


 
Tom Fox welcomes back Jeffrey Hayzlett to this week’s episode of the Innovation in Compliance Podcast. Jeffrey is the CEO and Chairman of The C-Suite Network. In this episode, Tom and Jeffrey explore where the business world is as the year comes to an end.  
 

 
The Changing Business Community
Tom asks Jeffrey to reflect on what businesses are responding to now. “That there are no old ways; there are all going to be new ways,” he remarks. The mood of business is shifting, and businesses are simply going to have to adapt. There aren’t going to be offices in the way they used to be because the pandemic has shown that businesses can operate well remotely. The focus is going to be on how to utilize these new environments in the best way, as well as how to effectively and safely monitor them. Companies are changing the ways they do business as well: before the pandemic content was not a priority; now it is. “You have to be able to use content to drive the business,” Jeffrey iterates. Sometimes content will not generate as much money as you did previously, but it will generate engagement and reach more people. “You have to change, adapt, or die,” Jeffrey insists. 
 
Grow, But Mitigate Risk
The C-Suite Network encourages senior management to mitigate risk as much as possible. Companies have to grow while doing this, however. “If you’re not growing, you’re dying,” Jeffrey tells Tom. Risk is always going to exist in business, but it cannot hinder you as a leader, especially a C-Suite one. “Our job is to be the most strategic people in the room,” Jeffrey adds. Asking the right questions, understanding the directions of the CEOs of the companies they counsel, and assessing the processes and tools these companies have, are all part and parcel of how C-Suite leaders think about, and mitigate risk. 
 
Where Do We Go From Here
Tom asks Jeffrey where he sees in-person conference business going in the coming years. “You’re either gonna have really small groups or really big ones…not much in between,” Jeffrey responds. It’s going to be much more difficult in the coming years for speakers to have sustainable careers because of the digital era the world is in, and because audience preferences are changing. “If you’re not a subject matter expert, if you’re not a celebrity, it’s going to be a long road for you as a professional speaker…You’re really gonna have to have credentials,” he adds. Most people are going to be looking for experts to give them advice on how to move from point A to point B, or for celebrities who can draw people in and help fill a room. “Those are the things that are going to be the key driving factors in the future,” Jeffrey concludes. 
 
Resources
Jeffrey Hayzlett | LinkedIn | Twitter
The C-Suite Network
 
 

Categories
Innovation in Compliance

Building Hero Leadership with Tricia Benn


 
Tricia Benn is the Chief Community Officer at C-Suite, a digital platform that focuses on providing growth development and networking opportunities for business executives. She is also the General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and inventors. Tom Fox welcomes her to this week’s show as they discuss creating collaboration among leaders to build business growth.
 

 
C-Suite Network
C-Suite Network helps business leaders in growth development by creating an ecosystem of content creation and distribution, Tricia explains. It is a community of leaders motivating and inspiring each other on multiple levels. It is a values-based organization, with an emphasis on how leaders, investors, and businesses put people first. Before the pandemic, it was done via face-to-face seminars but has since then gone virtual. Tom comments that with this pivot, an explosion of content that hadn’t been available to leaders and businesses before has now become available. 
The Principle of Success
“The principle of success is what you define it as,” Tricia says. She emphasizes that as a business leader you have to be clear about how you define success. Tom asks her to explain the other services that her companies offer. Tricia says that C-Suite and The Hero Club provide whatever tools are necessary for the support of a leader’s content creation. With the pandemic, a lot of businesses have gone virtual, and C-Suite and The Hero Club accommodate for that. The main focus is about facilitating the access and intelligence needed for content providers, as well as the platform, to allow for business leaders to activate virtually. Implementing diversity is also important, Tricia stresses. Servicing everyone, and appreciating everyone’s differences is essential to hero leadership.
The Lifeblood of Success
Innovation is the lifeblood of a business’ success. It means putting one foot in front of the other every day. Without innovation, there can be no growth, and you end up losing ground. It is important to keep adapting. As things change around us, so must our methods, approaches, and our business models to better serve the environment in which we live. Tricia emphasizes that with innovation, it is important to never let the people you serve feel the pain of what you are learning. You must only let them feel the gains of that learning.
 
Resources
C-Suite Network
Tricia Benn | Twitter, LinkedIn