One of the biggest benefits of podcasting is that it allows a compliance function to connect with their audience on a more personal level. Unlike traditional forms of advertising, which often come across as impersonal and sales-driven, podcasts enable businesses to build a loyal following by offering valuable and engaging content. This can include interviews with industry experts, behind-the-scenes glimpses of the business, and informative discussions on relevant topics.
Now take these same concepts of audience engagement and apply them internally to an organization. What do you potentially have? A mechanism to engage your employees, to engender trust, and to improve your overall corporate culture. Do you think this is a crazy way to improve culture? Think again about all the advantages podcasting has in place already.
A major US consumer product company started a podcast and had corporate executives on it. Who were the biggest fans of the podcast? It turned out it was the company employees, many of whom had never met their corporate executives. This allowed the executives to be humanized in a way no number of town hall meetings or other similar corporate events could ever achieve.
Since you are only limited by your imagination in compliance, why not use some of that imagination to be creative in your compliance training and communications?
Three key takeaways:
1. Using podcast storytelling to tell longer, more involved stories about compliance.
2. You can use compliance department-branded podcasts to have ongoing communications about compliance.
3. A Daily Compliance News show will drive engagement.
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