Welcome to the award-winning FCPA Compliance Report, the longest-running podcast in compliance. In this episode, I am joined by Egle Karalyte, founder and CEO of Karalyte. Tom and Egle discussed branding in the corporate world. Egle explained that a brand is an expression and system that encapsulates services, products, and values that customers will resonate with going forward. A successful UX strategy can keep customers coming back for more. The conversation then shifted toward discussing how different branding rules apply to products and services. Egle discusses how the Metaverse is taking UX to new heights and why this benefits companies and customers.
Key Highlights
· Developing a Brand: A Systematic Approach [00:05:01]
· Branding Services vs. Products in Adobe [00:09:37]
· The Benefits of an Improved User Experience (UX) [00:14:04]
· The Benefits of Virtual Reality Gaming with Karalyte[00:18:55]
Notable Quotes
1. “For me, a brand is really kind of a certain belief system that is packaged into a certain package that also kind of incorporates a product, reach of service, and really consolidates everything that the customer would resonate with.”
2. “I’ve developed a system where I go through every client, a methodology where we look into the branch world from all possible angles.”
3. “It’s like falling in love. Like, you have to have certain elements in place that would then trigger the spark. So it’s the same thing with a brand. Like, the brand needs to get its foundational elements in place so that people, when they discover it, they really kind of fall in love with the brand and with the product, and then the advocacy, you know, becomes natural because when we find what we like, we simply just naturally want to share it with people.”
4. “Good UX definitely helps to make people interested in what we have to offer. When we discover a brand online and come to the website, how we experience the website will determine whether the brand will hook us in or not.”
Episode Links
Connect with Egle Karalyte on LinkedIn
Connect with Tom Fox on LinkedIn
