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Fox on Podcasting

Fox on Podcasting: Mastering Business Podcasting at The Podcasting for Business Conference

Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast.

In this episode, Tom sits down with Megan Dougherty for an in-depth discussion on leveraging podcasting as a strategic business tool through her ‘Podcasting for Business 2024’ conference

The Podcasting for Business Conference, which Megan founded, focuses on enhancing sales, brand awareness, and relationship building through podcasts. Learn about optimizing podcasts to align with business goals and hear about new voices and innovative strategies discussed at this year’s conference. Key topics include the critical role of show notes for SEO and relationship building, integrating social media marketing, and boosting discoverability via video. Megan also shares exciting developments in AI, such as creating chatbots with podcast content and the importance of efficient production processes in the era of video podcasts. Don’t miss this episode for valuable insights and a preview of what’s to come at the Podcasting for Business Conference 2024.

Key Highlights:

  • Podcasting for Business 2024 Conference
  • The Unique Needs of Business Podcasters
  • Measuring ROI in Business Podcasting
  • Integrating Social Media Marketing with Podcasting
  • Exploring AI and Chatbots in Podcasting
  • Conference Details

 

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

Podcasting for Business Conference

 

Tom

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Fox on Podcasting

Fox on Podcasting – Megan Dougherty on The Business Podcast Accelerator

Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts, Tom Fox decided it was time to have a podcast about what else—podcasting. In this podcast series, Tom will visit podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting and why you need to consider starting your own podcast. Fun, witty, and chatty, with a dash of joie de vivre, this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative, about their new service offering, the Business Podcast Accelerator.

Megan Dougherty is a seasoned expert in podcasting and marketing strategies, with a rich background in supporting individuals starting online businesses. She is the creator of the Business Podcast Accelerator, a membership community that provides strategic and technical support for podcasting as a powerful marketing channel. Megan’s perspective on the “business podcast accelerator: enhancing podcast marketing strategies” is that it is designed to complement and enhance the current podcast production relationships and workflows of businesses, not to replace or contradict them. She emphasizes the importance of getting more value out of the podcast and improving results through clear and measurable numbers, based on her experience and commitment to personalized support. Join Tom Fox and Megan Dougherty on this episode of Fox on Podcasting to learn more about enhancing your podcast marketing strategies.

Key Highlights:

  • Podcasting for Business Growth and Success
  • Podcast Optimization and Strategy Workshops
  • Maximizing Podcast Impact through Quarterly Planning
  • Leveraging Podcasts for Business Success

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

Business Podcast Accelerator

Tom

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Facebook

YouTube

Twitter

LinkedIn

Categories
Fox on Podcasting

Fox on Podcasting – Megan Dougherty on The State of Business Report 2023

Sometimes you just have to go meta. After having recorded, produced, hosted, and guested in over 5000 podcasts; Tom Fox decided it was time to have a podcast about what else–podcasting. In this podcast series, Tom will visit with podcast hosts to learn about their love of podcasting, what they have been able to achieve through podcasting, and why you need to consider starting your podcast. Fun, witty, and chatty with a dash of joie de vivre this series will be entertaining and educational. Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your podcast. In this episode, Tom visits with Megan Dougherty, co-founder of One Stone Creative about her report on the State of Business Podcasting 2023.

Megan Dougherty is a seasoned business podcast expert with a rich background in data analysis, podcast optimization, and business strategy alignment. Her perspective on successful business podcasting and distribution is rooted in the belief that a podcast should align with the specific needs and goals of a business. Dougherty emphasizes the importance of first determining if a podcast will help achieve the desired outcomes for the next six to eighteen months before launching one. She also highlights the need to optimize the podcast to fit the specific goals of the business, whether it’s building relationships, generating content, enhancing sales funnels, or providing case studies. Dougherty believes that for many businesses, being in the top 100 podcasts is not necessary, and instead, focusing on driving relationships and generating content is more beneficial. Join Tom Fox and Megan Dougherty as they delve deeper into this topic in this episode of the Fox on Podcasting.

 

Key Highlights:

  • Translating Complex Information for Podcast Audiences
  • Maximizing Podcast Reach with Strategic Guest Selection
  • Podcast Power: Real-Life Brand-Audience Connections
  • Insights and Strategies for Business Podcasting

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

State of Business Podcasting Report

 Tom

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Facebook

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LinkedIn