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Content Coalition

The Content Coalition Episode 003: GoDaddy’s Sr. Director of Content Marketing Talks Analytics and Lead Gen

 
On this episode, we talk with Christopher Carfi, head of global content marketing for GoDaddy. GoDaddy has over 18 million customers worldwide with 77 million domain names under management. Content marketing has been a huge part of their growth.
Over Christopher’s career, he spent nearly 10 years as part of the advanced technology group at Andersen Consulting/Accenture, has headed up product, marketing, and product marketing groups at a number of early stage companies, has been a startup founder; and was part of the early team at Ant’s Eye View, which was acquired by PriceWaterhouseCoopers.
Tune in to learn how Chris shares specific and actionable tactics that he and his team apply to GoDaddy’s content marketing strategy to remain top of mind.
Get more great The Content Coalition episodes over on Repurpose House, or watch the interview on YouTube!

What You’ll Learn

  • [01:04] Christopher shares his background
  • [05:13] The ins and outs of GoDaddy’s blog, ‘The Garage’
  • [06:21] The types of content marketing that Chris manages at GoDaddy
  • [09:20] The exact “obsessive tracking” strategies GoDaddy has implemented to analyze, optimize, and improve their content marketing results
  • [10:50] The top recommended tools for tracking your content marketing efforts
  • [11:29] The latest trends in the content marketing space
  • [14:47] How to turn YouTube views to leads
  • [18:39] 1 actionable thing to implement within the next 48 hours for your content marketing strategy
Categories
12 O’Clock High-a podcast on business leadership

Leadership Lessons from Toussaint Louverture

In this episode, Richard Lummis and I explore leadership lessons from Toussaint Louverture, who led the only successful slave revolt in the Western Hemisphere. Our remarks are based on the recent biography of him entitled, Toussaint Louverture by Phillipe Gerrard. While not an obvious character for study in a business leadership podcast, Louverture nonetheless presented several important lessons which translate into to today’s business environment.

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Daily Compliance News

October 7, 2021 the Keep Your Hands to Yourself edition


In today’s edition of Daily Compliance News:

  • Will ethical lapses sink Jay Powell? (NYT)
  • Biden AntiTrust Division head goes before Judiciary Committee. (NYT)
  • Petrobras concludes monitorship. (WSJ)
  • Urban Meyer and social media. (ESPN)
Categories
Blog

Internal Controls Week: Part 4 – Internal Controls in International Operations

Today, I want to consider some of the issues around internal controls outside the U.S. and why your company’s internal controls might require changes for different countries across the globe. However, this provides an opportunity to further operationalize your compliance program through internal controls more narrowly tailored to mirror your business practices.
Every CCO should consider entity-wide internal controls for a company. Under the FCPA accounting provisions, issuers can be held liable for the conduct of their foreign subsidiaries, even though the improper conduct occurred outside of the U.S. The scope of liability is based on the issuer’s incorporation of the subsidiary’s financial statements in its own records and SEC filings. So, as with the use of third-party distributors to sell product, FCPA enforcement looks past the structure of the transaction and makes enforcement decisions based upon the substance.
While a CCO should expect (or at least hope) that internal controls at locations outside the U.S. are of the same effectiveness as internal controls within U.S. business units and at the U.S. corporate office; unfortunately, that might not always be the case. It is often the case that corporate level internal controls are stronger than those in foreign business units. There may well be several reasons for this. First, the CFO may be paying closer attention to the corporate level internal controls, with the idea that the corporate level internal controls are the final “filter” to detect issues. This follows partly from the focus in most companies on the controls over financial reporting, which does not include all controls needed for compliance. A second reason is that many companies were built through acquisitions, resulting in many business units (both in and outside the U.S.) having completely different accounting, ERP and internal control systems than the corporate office. There is often a tendency to leave acquired companies in the state in which they were acquired, rather than trying to integrate their controls and conform them to those of current business units. After all, the reason for the acquisition was the profitability of the acquired company and nobody wants to be accused of negatively impacting profitability.
A third situation may exist at locations outside the U.S. with what began simply as a sales office and then expanded its scope of operations to become a business unit with its own accounting and data processing functions. Unfortunately, it is not often the situation where there was a master plan for internal controls as the location’s scope grew. Processes are usually added and designed by the local personnel which, in practice, means the country manager has total control over financial affairs and is not truly accountable to the corporate office. This can be particularly true as long as a country business unit’s profits continue. In such situations, there will rarely be any focus on effective preventive internal controls for compliance risk.
Where should a CCO begin in any of the above scenarios? The first step is to determine the extent of centralization or decentralization of relevant processes or, put another way, to what extent are relevant processes performed at the corporate offices? In some companies it is common, for example, to have all vendor invoices paid from the corporate office, whereas in others the corporate accounting function only aggregates information received from business unit accounting departments. This translates into a varying analysis of risk regarding locations outside the U.S., depending on the degree of accounting decentralization. A good starting point is to determine the extent to which the financial statements of non-U.S. business units are reviewed and analyzed by the corporate accounting function. This will give good insight into whether the corporate accounting function provides an element of internal control or merely serves as a data aggregator.
The second step for the CCO is to determine the possible universe of risks and to assess the risks to result in a priority of how attention will be focused. One useful approach advocated is performing a location risk assessment, whose purpose is to capture in one place each location outside the U.S. where your company conducts business and to assess the compliance risks posed by the nature of operations at each location. Once the risks at each location have been properly categorized, you can then prioritize your approach to dealing with the risks.

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EMBARGOED!

EMBARGOED! Episode 37: On Ransoms, Virtual and Diplomatic

Brian and Tim are back to discuss ransoms of all shapes and sizes. First, they tackle OFAC’s new ransomware guidance and contemplate what it means for the risk faced by victims and others within the ransomware payment ecosystem. Next, Brian and Tim discuss recent OFAC settlements addressing Directive 4 and facilitation and, then, dive deep on the big announcement that DOJ resolved the criminal case against Huawei’s CFO with a DPA. Finally, in the Lightning Round, they share quick thoughts on the guilty plea entered by a cryptocurrency expert for conspiring to violate the North Korea sanctions.

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Questions? Contact us at podcasts@milchev.com.
EMBARGOED! is not intended and cannot be relied on as legal advice; the content only reflects the thoughts and opinions of its hosts.
***Stay sanctions free.***

Categories
Compliance Kitchen

Nonproliferation Financing Risks Report


The UK issues its first nonproliferation financing risks report.  Listen in for more details.

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The Ethics Experts

Episode 086 – Alexander Hall

In this episode of The Ethics Experts, Gio welcomes Alexander Hall, founder of Dispute Defense and consulting board advisor at UNLV, to the show.

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Design Thinking in Compliance

Introduction to Design Thinking in Compliance


Welcome to the latest edition to the Compliance Podcast Network. In this podcast, I am joined by my co-host Carsten Tams, Ethical Business Architect and founder and CEO of Emagence LLC, a boutique consulting firm based in New York City, partners with corporate, academic and NGO clients to develop innovative and evidence-based strategies rooted in behavioral science for solving organizational challenges. Over this podcast series we will explore how Design Thinking can be used to improve your compliance program by increasing employee engagement. In this inaugural episode, Carsten and I will explore why the Design Thinking process can be such a powerful tool for the compliance professional. Highlights include:
1. What is the problem that Design Thinking can solve?
2. What is employee engagement?
3. Why is employee engagement so critical to compliance?
4. How can you design engagement into your compliance program?
Resources
Carsten Tams on LinkedIn
Design Thinking Meets Ethics and Compliance
Human-Centered Design: An Engaging Ethics & Compliance Program Serves Users’ Needs
The Co-Creation Imperative: If You Build It With Them, They Will Engage
 Ready, Set, Go: Running A Design Sprint

Categories
Great Women in Compliance

Cristina Revelo – Choose Your Adventure and Build Your Career


Welcome to the Great Women in Compliance Podcast, co-hosted by Lisa Fine and Mary Shirley.
Some people consider ethics and compliance officers as risk averse given our roles in organizations.  However, so many people in our professional community have taken risks and evaluated opportunities for both their personal and professional lives.  Today’s guest is one of those people.
Cristina Revelo started her career at KPMG, and then moved WalMart, and also relocated to Arkansas to take on this role.  Today, she is Deputy Director, Corporate Monitoring and Compliance Services at Affiliated Monitors, Inc.
Cristina talks about her experiences when she joined WalMart, and in particular about going to Colombia and taking on an interim country lead role.  She talks about opportunities that she took early on and challenges that she encountered, being less senior than some others and being a woman,
There were also times where she looked at an opportunity and decided it was not the right one, and how she said no, without burning bridges and remaining open to new opportunities.
We also get to hear how it is going at Affiliated Monitors as it is a relatively new role for Cristina, and also talk a bit about our experience at SCCE CEI.  We hope you enjoy this last episode of the summer/fall GWIC series.
Corporate Compliance Insights is a much appreciated sponsor and supporter of GWIC, including affiliate organization CCI Press publishing the related book; “Sending the Elevator Back Down, What We’ve Learned from Great Women in Compliance” (CCI Press, 2020).  Thank you to all those who have taken the time to rate the GWIC podcast and book, it’s much appreciated.
If you’ve already read the booked and liked it, will you help out other women to make the decision to leverage off the tips and advice given by rating the book and giving it a glowing review on Amazon?
As always, we are so grateful for all of your support and if you have any feedback or suggestions for our line up or would just like to reach out and say hello, we always welcome hearing from our listeners.
You can subscribe to the Great Women in Compliance podcast on any podcast player by searching for it and we welcome new subscribers to our podcast.
Join the Great Women in Compliance community on LinkedIn here.

Categories
Compliance Into the Weeds

Ozy Media and Culture Failure Bingo


Compliance into the Weeds is the only weekly podcast which takes a deep dive into a compliance related topic, literally going into the weeds to more fully explore a subject. This week Matt and Tom take a deep dive into collapse (and perhaps rebirth) of Ozy Media and have our first round of culture failure bingo.
Some of the issues we consider are:

  • What is an Ozy and why does its collapse matter to compliance?
  • Who is Ozzie Osbourne and what does he have to do with Ozy?
  • What is culture failure bingo and why is it on Compliance into the Weeds?
  • Who were the bingo winning companies this week?
  • Why all this matter to compliance?

Resources
Matt in Radical Compliance 
Tom in the FCPA Compliance and Ethics Blog