Mike DeBernardis, Partner at Hughes Hubbard & Reed LLP, and Jess Weliwitigoda, Director of Marketing and Business Development at Hughes Hubbard & Reed LLP, discuss how the firm leverages its branded podcast, All Things Investigations, as a marketing and business development tool.
They describe how the podcast originated from Mike’s appearances on Tom’s FCPA Compliance Report and evolved into a platform to showcase firm expertise, introduce new lawyers to clients and prospects, spotlight niche practices, and repurpose content for broader branding impact. Key benefits discussed include faster production than writing articles, the ability to respond to current events with less lead time, and a more human, relationship-building voice behind the firm’s brand. They also note the podcast’s value in building both personal and internal brands by connecting with colleagues across practices, and highlight the challenge of maintaining a consistent publishing cadence.
Key highlights:
- Mike and Jess Backgrounds
- Origin of the Podcast
- Why Podcasting Works
- Efficiency and Prep Time
- Brand Building and Consistency
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