Tag: Megan Dougherty

Fox on Podcasting: Mastering Business Podcasting at The Podcasting for Business Conference

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Post date November 1, 2024
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Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast.

In this episode, Tom sits down with Megan Dougherty for an in-depth discussion on leveraging podcasting as a strategic business tool through her ‘Podcasting for Business 2024’ conference

The Podcasting for Business Conference, which Megan founded, focuses on enhancing sales, brand awareness, and relationship building through podcasts. Learn about optimizing podcasts to align with business goals and hear about new voices and innovative strategies discussed at this year’s conference. Key topics include the critical role of show notes for SEO and relationship building, integrating social media marketing, and boosting discoverability via video. Megan also shares exciting developments in AI, such as creating chatbots with podcast content and the importance of efficient production processes in the era of video podcasts. Don’t miss this episode for valuable insights and a preview of what’s to come at the Podcasting for Business Conference 2024.

Key Highlights:

Podcasting for Business 2024 Conference
The Unique Needs of Business Podcasters
Measuring ROI in Business Podcasting
Integrating Social Media Marketing with Podcasting
Exploring AI and Chatbots in Podcasting
Conference Details

Resources:

Megan Dougherty on LinkedIn

One Stone Creative

Podcasting for Business Conference

Tom

Tags Megan Dougherty, One Stone Creative, Podcasting For Business Conference

Because That's What Heroes Do

Deep Space 9 – Episode 14: Bar Association: Workers of the World Unite

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Post date September 28, 2024
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Get ready for an exciting new season of Because That’s What Heroes Do. This season, they take a deep dive into their favorite 15 episodes of Deep Space 9. Alex Murphy (Murphy), a DS9 expert from Montreal and a fan of local history, cinema, and television who enjoys weird foreign films, horror, and obscure media, joins them in this exploration. He has been watching Trek since he was a tiny punk, and it’s been a lifelong love. In this episode, the discussion centers around what might appear to be a humorous episode of DS9, Bar Association. The gang finds several larger truths in this episode.

The gang appreciates the episode for exploring labor movements within the DS9 universe, drawing parallels to real-world historical events like the 1902 anthracite strike. They discuss the character developments, including Rom’s growth and the evolving relationship dynamics between Lita and Rom, contrasted with the cultural traits of Bajorans and Ferengis. The role of characters, including Cisco, O’Brien, and Bashir, in the episode’s narrative and their varying stances on unions are also examined. Both union history enthusiasts and DS9 fans find much to appreciate in the show’s portrayal of labor rights and its deeper insight into Ferengi culture.

Key Highlights and Themes:

Union Story in DS9
Ferengi Culture and Family Dynamics
Rom’s Growth and Future
Bashir’s Character Development
Ferengi’s Role in DS9

Resources

Megan Dougherty

Tom

Tags Bar Association, Deep Space 9, DS9, Megan Dougherty

Because That's What Heroes Do

Deep Space 9: Episode 13 – Sons of Mogh: Worf’s Loneliness and Klingon Culture

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Post date September 21, 2024
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Get ready for an exciting new season of Because That’s What Heroes Do. In this season, they take a deep dive into their favorite 15 episodes of Deep Space 9. In this exploration, they are joined by DS9 maven, Alex Murphy, (Murphy) from Montreal, who is a local historian, cinema and tv fan with a love for weird foreign films, all things horror, and obscure media. He has been watching Trek since he was a tiny punk, and it’s been a lifelong love. In this episode, the discussion centers around an intense installment of Deep Space 9, featuring Worf and his brother Kurn, addressing themes central to Klingon culture and the role of disillusioned warriors.

The story begins with a ritual killing that Worf stops, leading to Kurn’s downward spiral as he struggles with loss of honor and purpose. Highlights include Worf and Kurn’s mission to reveal Klingon mines around Bajoran space and Kurn’s final brain wipe, making him a new person without his past burdens. The discussion also touches on Sisko’s evolving leadership style and his strict reprimand of Worf, as well as the interpersonal dynamics between crew members. Key themes include Worf’s isolation, the contrasts between Starfleet’s ethics and Klingon traditions, and the unfolding tension in the lead-up to the Dominion War.

Key Highlights and Themes:

Kurn’s Struggles and Klingon Culture
Klingon Subplots and Bajoran Space
The Brain Wipe
Worf’s Loneliness and Relationships
Sisko’s Leadership and Moral Dilemmas

Resources:

Megan Dougherty

Tom

Tags Deep Space 9, DS9, Megan Dougherty, Murphy, Sons of Mogh

Podcasting for Business

Podcasting for Business – The Essential Role of Podcasting in Business Growth

Post author By admin
Post date September 9, 2024
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Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.

In this concluding episode, Tom Fox and Megan Dougherty discuss the upcoming release of Megan’s book Podcasting for Business and why podcasting is vital for most businesses. They highlight the benefits of building relationships, trust, and authority and creating evergreen content. Tom passionately argues that every business should have a podcast, citing its cost-effectiveness and ability to reach a vast audience. Megan provides a balanced view, suggesting that while podcasting offers long-term benefits, its timing should be considered based on the business’s current stage. The episode concludes with a focus on the fun and strategic aspects of podcasting and a reminder that the book will be available on September 10th.

Key Highlights Include:

The Importance of Podcasting for Businesses
Cost-Effectiveness and Trust in Podcasting
When to Start a Podcast for Your Business
The Fun in Podcasting
Breaking the Rules and Best Practices

Resources

Check out Podcasting for Business The Book

One Stone Creative

Connect with Megan on LinkedIn

Tom Fox

Tags Megan Dougherty, Podcasting for Business

Podcasting for Business

Podcasting for Business – Elevating Your Business Podcast

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Post date September 8, 2024
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Welcome to Podcasting for Business—The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.

In this episode, Tom and Megan discuss strategic guest selection for various podcast formats, including thought leadership and relationship-building. They discuss the importance of consistent branding in visual and audio elements and highlight the necessity of thorough show notes and effective real estate utilization for audience engagement and SEO. Megan also hints at upcoming resources and workshops tied to their book, offering practical tools for optimizing podcast ROI.

Key Highlights Include:

Guest Strategies for Thought Leadership
Maximizing Audience Engagement
The Importance of Show Notes
Leveraging Newsletters and Social Media
Branding Consistency in Podcasts

Resources

Check out Podcasting for Business The Book

One Stone Creative

Connect with Megan on LinkedIn

Tom Fox

Tags Megan Dougherty, Podcasting for Business

Podcasting for Business

Podcasting for Business – Combining Blueprints and Metrics in Podcasting

Post author By admin
Post date September 7, 2024
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In this episode, Tom and Megan discuss the integration of podcast blueprints with specific metrics to optimize business outcomes. They explore various blueprints and potential conflicts with metrics and provide practical examples. The episode also covers crucial elements for launching or relaunching a podcast, focusing on content, charisma, and connection. They also discuss the importance of consistent podcast cadence, choosing between audio and video formats, and maintaining high audio quality. Practical advice is given on setting up a recording environment to ensure the best sound quality for your podcast.

Key Highlights Include:

Combining Blueprints and Metrics
Examples of Blueprint and Metric Conflicts
Choosing the Right Metrics
The Three C’s of Podcasting
Importance of Podcast Cadence
Audio vs. Video Podcasting

Resources

Check out Podcasting for Business The Book

One Stone Creative

Connect with Megan on LinkedIn

Tom Fox

Tags Megan Dougherty, Podcasting for Business

Podcasting for Business

Podcasting for Business – Metrics That Matter, Part 3 – Revenue, Labor Savings, Affiliate Sales, Sponsorship and Downloads

Post author By admin
Post date September 6, 2024
No Comments on Podcasting for Business – Metrics That Matter, Part 3 – Revenue, Labor Savings, Affiliate Sales, Sponsorship and Downloads

Welcome to Podcasting for Business – The Book, where we dive into Megan Dougherty’s transformative book, Podcasting for Business – The Book. I’m your host, Tom Fox, and in this series, we will unpack the invaluable lessons and strategies from Megan’s book, which has quickly become the definitive guide for anyone looking to leverage podcasting as a powerful business tool. Whether you’re a seasoned podcaster or just considering how to get started, this podcast will walk you through Megan’s essential insights, from choosing the right podcast blueprint for your business to mastering the metrics that matter. Join me as we explore how to create, refine, and maximize the impact of your podcast, all through the lens of one of the most comprehensive resources available today.

In this episode, host Tom Fox and Megan Dougherty wrap up their series on podcast metrics. They discuss the depth and breadth of metrics covered in Megan’s book and explain how each metric can be optimized for a business podcast. The conversation covers monthly recurring revenue, labor cost savings, affiliate sales, sponsorship dollars, and downloads, providing examples and insights on how these metrics can be leveraged for business success. Megan also shares anecdotes and practical advice on using podcasts to achieve various business goals.

Key Highlights Include:

Deep Dive into Metrics
Monthly Recurring Revenue
Labor Savings Cost
Affiliate Sales
Sponsorship Dollars
Downloads as a Metric

Resources

Check out Podcasting for Business The Book

One Stone Creative

Connect with Megan on LinkedIn

Tom Fox

Tags Affiliate Sales, Downloads, Labor Savings Cost, Megan Dougherty, metrics, Monthly Recurring Revenue, Podcasting for Business, Sponsorship Dollars

Fox on Podcasting

Fox on Podcasting: Megan Dougherty on Effective Business Podcasting Strategies for Success

Post author By admin
Post date September 6, 2024
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Join Tom Fox as he explores the world of podcasting and get ready to be inspired to start your own podcast.

In this episode, Tom visits Megan Dougherty, who has written the seminal book on podcasting for businesses, titled Podcasting for Business.

Megan Dougherty, a seasoned podcaster since 2017 and co-founder of One Stone Creative, has been at the forefront of the evolution of podcasting for businesses. Drawing on her extensive experience in the digital landscape, she has witnessed the shift towards using podcasts to build authority, connect with audiences, and create multifaceted opportunities.

In her book, Podcasting for Business, set to release on September 10, Megan provides a practical manual for businesses to navigate this sophisticated landscape. Emphasizing the importance of a solid strategy, she believes that industries like law, consulting, HR, and insurance can particularly benefit from efficient and effective podcasting, and pre-ordering the book includes a free ticket to the Podcasting for Business conference in November.

Key Highlights:

Effective Business Podcasting Strategies for Success
Podcasts Revolutionizing Marketing and Content Creation
“Podcasting for Business” Pre-order with Conference Bonus

Resources:

Check out Podcasting for Business the Book

One Stone Creative

Connect with Megan on Linkedin

Tom

Tags Megan Dougherty, Podcasting for Business

Podcasting for Business

Podcasting for Business – The Book: Metrics That Matter, Part 2 – Brand Awareness, Social Media, Lists, Sales Leads and Product Sales

In this episode, Tom and Megan continue reviewing crucial podcast metrics, focusing on brand awareness, social media engagement, list growth, sales qualified leads, and product sales. Megan discusses the challenges and strategies for optimizing each metric, offering practical examples and insights from her experience and research. The episode emphasizes the importance of creating thought leadership content and engaging directly with the audience to build brand recognition and drive business goals.

Key Highlights Include:

Exploring Brand Awareness
Understanding Social Media Engagement
The Importance of List Growth
State of Business Podcasting Report
Sales Qualified Leads
Optimizing for Product Sales

Resources

Check out Podcasting for Business The Book

One Stone Creative

Connect with Megan on Linkedin

Tom Fox

Tags Brand Awareness, List Growth, Megan Dougherty, Podcast Metrics, Podcasting for Business, Product Sale, Qualified Sales Lead, Social Media Engagement

Podcasting for Business

Podcasting for Business – The Book: Metrics That Matter, Part 1 – Referrals, Sales Cycle, Promos, SEO and Product Creation

Post author By admin
Post date September 4, 2024
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In this episode, Tom Megan provides a three-episode review of the essential metrics that business podcasters should track. They start with referrals, explaining how relationship-building podcasts can generate valuable business leads. They move on to sales cycle length, demonstrating how podcasts can accelerate customer engagement. They also discuss promotional opportunities, SEO benefits, and new product creation. Megan emphasizes the importance of creating content that serves both SEO and business objectives, providing real-life examples and actionable insights.