Bryan Barletta discusses why he initiated the merger between Sounds Profitable and Podcast Movement, aiming to better serve the broader podcast ecosystem beyond a few large companies and to reinvent events in a post-COVID world focused on meaningful connections and ROI. He explains that Sounds Profitable will continue its day-to-day research, consulting, and partner network, while Podcast Movement will anchor major events, including a three-day, free-to-the-public program at South by Southwest and an August main event likely based in New York to improve global accessibility and pricing fairness. The conversation covers podcasting’s evolution into a business development and marketing tool, with brands valuing engagement across platforms, not just downloads. Bryan outlines initiatives to improve networking and meeting matchmaking, increase transparency in speaker selection, expand diversity, provide speaker training, and explore honoraria while emphasizing that the real value of events lies in in-room connections.
Key highlights:
- Why the Merger Happened
- New Structure and Role
- Podcasting as a Business Tool
- Attracting CMOs and Buyers
- Designing Better Networking
- Beyond Downloads Metrics
- South by Southwest Access
- Future Initiatives and Wrap
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