Tag: Social Media

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Great Women in Compliance

Kortney Nordrum – Social Media and Compliance

Welcome to the Great Women in Compliance Podcast, co-hosted by Lisa Fine and Mary Shirley.

One of the things about social media is that it is always changing and always a challenge for us to address in ethics and compliance.  Today, Lisa is speaking with Kortney Nordrum, VP, Regulatory Counsel and Chief Compliance Officer at Deluxe.  Kortney has been a thought leader in this area through many changes, or as Lisa thinks of it, “from Facebook to TikTok.”

In this wide-ranging discussion, Kortney provides insight on how to develop effective policies to address the use of social media, particularly if there are inappropriate statements.  She talks about the importance of constantly adapting to changes, and how we can use social media in our field.  She also shares her views about ephemeral communications like WhatsApp and WeChat, and how to address the concerns that they raise.

These days, no conversation about social media and compliance would not be complete without a discussion of Twitter.  Kortney gives her perspective what has happened since Elon Musk took over as well as Twitter’s historic issues with hate speech and incendiary accounts and what we can learn from this as E&C professionals.

The Great Women in Compliance Podcast is on the Compliance Podcast Network with a selection of other Compliance related offerings to listen in to.  If you are enjoying this episode, please rate it on your preferred podcast player to help other likeminded Ethics and Compliance professionals find it.  If you have a moment to leave a review at the same time, Mary and Lisa would be so grateful.  You can also find the GWIC podcast on Corporate Compliance Insights where Lisa and Mary have a landing page with additional information about them and the story of the podcast.  Corporate Compliance Insights is a much-appreciated sponsor and supporter of GWIC, including affiliate organization CCI Press publishing the related book; “Sending the Elevator Back Down, What We’ve Learned from Great Women in Compliance” (CCI Press, 2020).

If you enjoyed the book, the GWIC team would be very grateful if you would consider rating it on Goodreads and Amazon and leaving a short review.  Don’t forget to send the elevator back down by passing on your copy to someone who you think might enjoy reading it when you’re done, or if you can’t bear parting with your copy, consider it as a holiday or appreciation gift for someone in Compliance who deserves a treat.

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31 Days to More Effective Compliance Programs

Day 10 | The Use of Social Media in Compliance


What is the message of compliance inside of a corporation and how it is distributed? In a compliance program, the largest portion of your consumers/customers are your employees. Social media presents some excellent mechanisms to communicate the message of compliance going forward. Many of the applications that we use in our personal communications are free or available at very low cost. Why not take advantage of them and use those same communication tools in your internal compliance marketing efforts going forward?
Louis Sapirman, Vice President and Chief Ethics & Compliance Officer for Panasonic Corporation of North America – Panasonic USA, often talks about the integration of social media into compliance. You should start with the tech-savvy nature of the today’s workforce. It is not simply about having a younger workforce but a workforce whose primary tool for communication is social media. If your company is in the services business, it probably means your employee base is using technological tools to deliver business solutions. Finally, consider the data-driven nature of business today so using technological tools to deliver products and solutions is something your company most probably does now.
Finally, never forget the social part of social media. Social media is a more holistic, multiple-sided communication. Not only are you setting out expectations but also these tools allow you to receive back communications from your employees. The D&B experience around the name change for its Code of Conduct is but one example. You can also see that if you have several concerns expressed it could alert you earlier to begin some detection and move towards prevention in your compliance program.
Three key takeaways:

  1. Incorporation of social media into your compliance communications can pay big dividends
  2. Focus on the ‘social’ part of social media
  3. Use internal corporate social media to facilitate a 360-degree conversation
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31 Days to More Effective Compliance Programs

Social media is a 360-degree conversation


What is the message of compliance inside of a corporation and how it is distributed? In a compliance program, the largest portion of your consumers/customers are your employees. Social media presents some excellent mechanisms to communicate the message of compliance going forward. Many of the applications that we use in our personal communication are free or available at very low cost. So why not take advantage of them and use those same communication tools in your internal compliance marketing efforts going forward?
There is much to be learned by the CCO and compliance practitioner from the disciplines of marketing and social media. These concepts are useful to companies in getting their sales pitches out and can be of great help to you in collaborating and marketing throughout your company. These are only some of the tools that you can incorporate into your compliance program going forward and are a different way to think about who your customers are and how you are reaching them with your message of doing compliance.
Three key takeaways:

  1. Let your employees know what you stand for.
  2. Celebrate not only successes but even employees’ efforts.
  3. Give employees a tool kit for compliance using social media.
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31 Days to More Effective Compliance Programs

Use of social media for continuous improvement


Compliance does not exist in a time-warp vacuum, with compliance programs living in 1977 when the first major anti-corruption legislation, the FCPA, was passed. The law has advanced since that time, as has compliance and society as well. One of the ways that you can engage in continuous improvement for your compliance program is based upon the two-way use of social media. Social media can be used not only to communicate with your employee base but also for your employee base to communicate with you, most particularly if you are prepared to listen.
Twitter can be powerful tool for the compliance practitioner, as it allows you to both listen and communicate. It is one of the only tools that can work both inbound for you to obtain information and insight and in an outbound manner as well; where you are able to communicate with your compliance customer base, your employees. You should work to incorporate one or more of the techniques listed herein to help you burn compliance into the DNA fabric of your organization through continuous improvement.
Three key takeaways:

  1. Social media is a two-way approach to communications.
  2. Twitter or a similar tool can facilitate your compliance program improvement.
  3. Study and embrace technology to move your compliance program forward.
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Creativity and Compliance

Using Internal Social Media in Compliance Communications


Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. Today’s episode is about creative ways to use internal social media tool to improve your compliance communications.
Some of the highlights include:

  • Stretching you compliance messaging by using tactics for reaching more employees. -Using internal social media sites like Chatter, Yammer, Jive, Workplace to reach employees in new ways.  These are used by other departments to connect groups. Why doesn’t the compliance function use them as well?
  • This is another channel outside of an LMS push to reach more people
  • These channels work like social media. The key is that you need to present something interesting for people to choose to access. Many have #hashtags and are interactive
    • Post interesting videos
    • Post interesting Graphics & GIFs
    • Post contests
    • Ask for feedback
  • This is a way to increase visibility and promote your main messaging
    • Compliance is here to help advice and coach
    • Speak Up Culture
    • Here is where you go for more info
  • Ethics and Compliance needs more visibility – so increase access through these channels. And if you want to use these channels, it should be interesting or fun or you won’t get access.

Resources: 
Ronnie Feldman
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Categories
31 Days to More Effective Compliance Programs

Day 10 | The use of social media in compliance

What is the message of compliance inside of a corporation and how it is distributed? In a compliance program, the largest portion of your consumers/customers are your employees. Social media presents some excellent mechanisms to communicate the message of compliance going forward. Many of the applications that we use in our personal communications are free or available at very low cost. Why not take advantage of them and use those same communication tools in your internal compliance marketing efforts going forward?

Why should you do so? Start with the tech-savvy nature of the today’s workforce. It is not simply about having a younger workforce but a workforce whose primary tool for communication is social media. If your company is in the services business, it probably means your employee base is using technological tools to deliver business solutions. Finally, consider the data-driven nature of business today so using technological tools to deliver products and solutions is something your company most probably does now.
Finally, never forget the social part of social media. Social media is a more holistic, multiple-sided communication. Not only are you setting out expectations but also these tools allow you to receive back communications from your employees. You can also see that if you have several concerns expressed it could alert you earlier to begin some detection and move towards prevention in your compliance program.
Three key takeaways:

  1. Incorporation of social media into your compliance communications can pay big dividends.
  2. Focus on the ‘social’ part of social media.
  3. Use internal corporate social media to facilitate a 360-degree conversation.