Tag: Social Media

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31 Days to More Effective Compliance Programs

One Month to a More Effective Compliance Program in Training and Communications – Sharing to 360-Degrees of Communication

Why do people share information? The answer to that question has important implications for every compliance practitioner and compliance program. Sharing is a primary method to communicate and connect. This is always a challenge in any far-flung international corporation, particularly for disciplines that can be viewed as home office overhead at best and the Land of No at worst. Work to hone your message through social media. Part of this is based on experimenting with what message to send and how to send it. Another aspect was based upon the Wave (of all things), its development, and coming to fruition in the early 1980s. It took some time for it to become popular, but once it was communicated to enough disparate communications, it took off. “It’s the same thing with social media. On social media, we think something will go viral because the art is beautiful or the science is full of deep analytics, but it takes time to build the community.”

This means that you will need to work to hone your message and continue to plug away to send that message out. The Morgan Stanley declination will always be instructional as one of the reasons the DOJ did not prosecute the company, as they sent out 35 compliance reminders to its workforce over seven years. Social media can be used in the same cost-effective way to get the message of compliance out and to receive information and communications back from your customer base, the company employees.

Three key takeaways:

  1. What makes your employees want to share information?
  2. Facilitate mechanisms that allow sharing with the compliance function.
  3. The Morgan Stanley declination still resonates.

For more information, check out The Compliance Handbook, 4th edition, here.

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31 Days to More Effective Compliance Programs

One Month to a More Effective Compliance Program in Training and Communications – Using Social Media to Innovate in Compliance

I am a huge fan of using social media in your compliance function. But how can you get your arms around how to structure such a program for your company?  After acknowledging that social media focuses on the social aspects of communication, the most important thing to remember is that communication in social media is two-way, both inbound and outbound. It helps to bring your employee base together in an efficient manner to create an environment conducive to compliance for your organization. It also has the benefit of continued engagement. It is more than putting on training or even a set of initiatives; you can continue the conversation and enthusiasm about compliance going forward throughout the year. The authors break this down further into three parts that emphasize 1) the need to listen to and learn from user-generated content, 2) the need to engage and facilitate dialogue with employee innovators, and 3) to find an audience of early adopters to create excitement and collect feedback.

If your goal in the compliance function is to create awareness and publicize your compliance program and initiatives, social media can be a powerful tool. This is so paramount that it should become a core activity of your compliance function. Using social media tools, your compliance function can tell the story of compliance, communicate expectations, and even train. Yet again, it is simply more than a one-way tool. Just as employees are more apt to tell you about a concern immediately or soon after being trained on that issue, they may well communicate directly with you after receiving social media communication on subjects such as managing third-party relationships.
CCOs and compliance practitioners must develop a dedicated compliance strategy around social media in the context of their corporate objectives. It allows you a 360-degree view of compliance, through which you can take input from your employee base and create a compliance experience that your employees will embrace.

 Three key takeaways:

  • Never forget that social media is a two-way communication.
  • Company employees are the customers of the compliance department.
  • As with all compliance issues, assess what works for your company and appropriately tailor your social media approach.

For more information, check out The Compliance Handbook, 4th edition here.

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31 Days to More Effective Compliance Programs

One Month to a More Effective Compliance Program for Training and Communications – Use of Social Media in Compliance

What is the compliance message inside of a corporation, and how is it distributed? In a compliance program, the largest portion of your consumers/customers are your employees. Social media presents some excellent mechanisms to communicate the message of compliance in the future. Many of the applications we use in our communications are free or available at very low cost. Why not take advantage of them and use those same communication tools in your internal compliance marketing efforts going forward?

Louis Sapirman, Vice President and Chief Ethics & Compliance Officer for Panasonic Corporation of North America – Panasonic USA, often discuss integrating social media into compliance. It would be best if you started with the tech-savvy nature of today’s workforce. It is not simply about having a younger workforce but a workforce whose primary tool for communication is social media. If your company is in the services business, it probably means your employee base is using technological tools to deliver business solutions. Finally, consider the data-driven nature of business today, so using technological tools to deliver products and solutions is something your company probably does now. Facebook, LinkedIn, Twitter, and even TikTok can all be utilized.

Finally, never forget the social part of social media. Social media is a more holistic, multiple-sided communication. Not only are you setting out expectations, but also, these tools allow you to receive back communications from your employees. The D&B experience around the name change for its Code of Conduct is but one example. You can also see that if you have several concerns expressed, it could alert you earlier to begin some detection and move toward prevention in your compliance program.

Another approach is to use audio as a part of your compliance communications. Podcasts are a great way to tell a long-form story about your compliance successes and challenges. Ronnie Feldman, the founder of L&E Entertainment, continually reminds us that the engagement of your compliance audience is through the entertainment of your compliance communications. But the key is that the audio format can be a powerful tool for you and a way to reach your employee base that you need to take advantage of. It can be as simple as interviewing employees on the importance of culture and how they use it to guide their decision-making in their daily work. Your imagination only limits you.

 Three key takeaways:

1. Incorporating social media into your compliance communications can pay big dividends.

2. Focus on the ‘social’ part of social media.

3. Consider incorporating podcasts and audio clips into your compliance communications and training.

For more information, check The Compliance Handbook, 3rd Edition available here.

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31 Days to More Effective Compliance Programs

One Month to a More Effective Training and Communications – The D&B Experience in Training and Communications

How did one company and one CCO actively use social media to make the company’s compliance culture more effective? The company was Dun & Bradstreet, Inc. (D&B), and its then CCO, Louis Sapirman, discussed D&B’s integration of social media into compliance with me.
As we advance, these tools can go a long way toward enhancing your compliance program. Recall the declination to prosecute Morgan Stanley received from the DOJ when one of its managing directors had engaged in FCPA violations. One of the reasons cited by the DOJ was 35 email compliance reminders sent over seven years, bolsters the annual FCPA training the recalcitrant managing director received. You can use your archived social media communications as evidence that you have continually communicated your company’s expectations around compliance. It is equally important that these expectations are documented.

Finally, always remember the social part of social media. Social media is a two-way communication. Not only are you setting out expectations, but also, these tools allow you to receive back communications from your employees. The D&B experience around the name change for its Code of Conduct is but one example. If you have several concerns expressed, it could alert you earlier to begin some detection and move toward prevention in your compliance program.

Three key takeaways:

  1. How do 360 degrees of communication work in compliance?
  2. Focus on the ‘social’ part of social media.
  3. Use internal corporate social media to have a conversation.

For more information, check The Compliance Handbook, 3rd Edition available here.

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Innovation in Compliance

Meeting Your Clients Where They Are with Barrett Mathews

Are you still relying on outdated communication methods to reach your clients and employees? If so, you might be missing out on a huge opportunity to connect and engage with them. In this episode of Innovation in Compliance, Tom Fox speaks with Dr. Barrett Matthews, a media expert who believes in meeting clients where they are and creating authentic content to increase engagement. Barrett offers valuable insights on how businesses can leverage media to expand their reach and connect with their audience.

Dr. Barrett Matthews is a media expert with a diverse background in broadcasting, writing, and production. He has worked with industry legends like Brent Musburger and Terry Bradshaw. He eventually created a business focused on helping others embrace and leverage the power of media. Barrett now works with entrepreneurs and corporations to help them develop an authentic media presence that meets their clients where they are.

 

Barrett and Tom discuss in this episode:

  • Media has evolved and is more accessible today than ever before. Entrepreneurs and corporations need to embrace media and create content that meets their clients where they are.
  • People consume information through a variety of media forms, so businesses need to create content in multiple formats (e.g., podcasts, books, social media, etc.) to reach a wider audience.
  • Authenticity is key in creating engaging media content. Clients don’t necessarily buy the content itself, but rather the person behind it. Businesses should be open to showing their human side and not strive for perfection.
  • A documentary film can be a powerful way to showcase a business’s authenticity and human side. By delving into why a business does what it does, potential clients can connect with the business on a deeper level.
  • Deliver your content on the platforms where your target audience is present; this is essential for your business to succeed.
  • Ego-based marketing is not effective as it only promotes what makes a business owner comfortable. 
  • Build a strong brand by delivering on the promises you made to your customers, and exceeding their expectations. Your customers will refer your business to others, which can boost your brand recognition.
  • Podcasting is an excellent medium for those who are passionate about something because it’s easier to talk about a topic than to write a book on it.
  • Barrett is involved in two initiatives called iChange Nations and Media Monarch, where he aims to promote civility worldwide and teach grassroots journalism to people in different countries.
  • Barrett has a video training program available on his website about how to use media to gain more clients.

 

KEY QUOTES

“If you think that you have clients all over the place, you need to meet them where they are. Meaning that if they listen to podcasts, you better have one. If they read books, you better have one, and so forth and so on.” – Dr. Barrett Matthews

 

“People don’t necessarily buy your content as much as they buy you when it comes to the media you put out.” – Dr. Barrett Matthews

 

“Marketing is what you say about yourself to people. Your brand is what people say about you.” – Dr. Barrett Matthews

 

Resources:

Barrett Matthews on LinkedIn | Instagram | Twitter | Facebook  | Media Boss Podcast

Five Ways to Paying Clients

iChange Nations

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Great Women in Compliance

Kortney Nordrum – Social Media and Compliance

Welcome to the Great Women in Compliance Podcast, co-hosted by Lisa Fine and Mary Shirley.

One of the things about social media is that it is always changing and always a challenge for us to address in ethics and compliance.  Today, Lisa is speaking with Kortney Nordrum, VP, Regulatory Counsel and Chief Compliance Officer at Deluxe.  Kortney has been a thought leader in this area through many changes, or as Lisa thinks of it, “from Facebook to TikTok.”

In this wide-ranging discussion, Kortney provides insight on how to develop effective policies to address the use of social media, particularly if there are inappropriate statements.  She talks about the importance of constantly adapting to changes, and how we can use social media in our field.  She also shares her views about ephemeral communications like WhatsApp and WeChat, and how to address the concerns that they raise.

These days, no conversation about social media and compliance would not be complete without a discussion of Twitter.  Kortney gives her perspective what has happened since Elon Musk took over as well as Twitter’s historic issues with hate speech and incendiary accounts and what we can learn from this as E&C professionals.

The Great Women in Compliance Podcast is on the Compliance Podcast Network with a selection of other Compliance related offerings to listen in to.  If you are enjoying this episode, please rate it on your preferred podcast player to help other likeminded Ethics and Compliance professionals find it.  If you have a moment to leave a review at the same time, Mary and Lisa would be so grateful.  You can also find the GWIC podcast on Corporate Compliance Insights where Lisa and Mary have a landing page with additional information about them and the story of the podcast.  Corporate Compliance Insights is a much-appreciated sponsor and supporter of GWIC, including affiliate organization CCI Press publishing the related book; “Sending the Elevator Back Down, What We’ve Learned from Great Women in Compliance” (CCI Press, 2020).

If you enjoyed the book, the GWIC team would be very grateful if you would consider rating it on Goodreads and Amazon and leaving a short review.  Don’t forget to send the elevator back down by passing on your copy to someone who you think might enjoy reading it when you’re done, or if you can’t bear parting with your copy, consider it as a holiday or appreciation gift for someone in Compliance who deserves a treat.

You can subscribe to the Great Women in Compliance podcast on any podcast player by searching for it and we welcome new subscribers to our podcast.

Join the Great Women in Compliance community on LinkedIn here.

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31 Days to More Effective Compliance Programs

Day 10 | The Use of Social Media in Compliance


What is the message of compliance inside of a corporation and how it is distributed? In a compliance program, the largest portion of your consumers/customers are your employees. Social media presents some excellent mechanisms to communicate the message of compliance going forward. Many of the applications that we use in our personal communications are free or available at very low cost. Why not take advantage of them and use those same communication tools in your internal compliance marketing efforts going forward?
Louis Sapirman, Vice President and Chief Ethics & Compliance Officer for Panasonic Corporation of North America – Panasonic USA, often talks about the integration of social media into compliance. You should start with the tech-savvy nature of the today’s workforce. It is not simply about having a younger workforce but a workforce whose primary tool for communication is social media. If your company is in the services business, it probably means your employee base is using technological tools to deliver business solutions. Finally, consider the data-driven nature of business today so using technological tools to deliver products and solutions is something your company most probably does now.
Finally, never forget the social part of social media. Social media is a more holistic, multiple-sided communication. Not only are you setting out expectations but also these tools allow you to receive back communications from your employees. The D&B experience around the name change for its Code of Conduct is but one example. You can also see that if you have several concerns expressed it could alert you earlier to begin some detection and move towards prevention in your compliance program.
Three key takeaways:

  1. Incorporation of social media into your compliance communications can pay big dividends
  2. Focus on the ‘social’ part of social media
  3. Use internal corporate social media to facilitate a 360-degree conversation
Categories
31 Days to More Effective Compliance Programs

Social media is a 360-degree conversation


What is the message of compliance inside of a corporation and how it is distributed? In a compliance program, the largest portion of your consumers/customers are your employees. Social media presents some excellent mechanisms to communicate the message of compliance going forward. Many of the applications that we use in our personal communication are free or available at very low cost. So why not take advantage of them and use those same communication tools in your internal compliance marketing efforts going forward?
There is much to be learned by the CCO and compliance practitioner from the disciplines of marketing and social media. These concepts are useful to companies in getting their sales pitches out and can be of great help to you in collaborating and marketing throughout your company. These are only some of the tools that you can incorporate into your compliance program going forward and are a different way to think about who your customers are and how you are reaching them with your message of doing compliance.
Three key takeaways:

  1. Let your employees know what you stand for.
  2. Celebrate not only successes but even employees’ efforts.
  3. Give employees a tool kit for compliance using social media.
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31 Days to More Effective Compliance Programs

Use of social media for continuous improvement


Compliance does not exist in a time-warp vacuum, with compliance programs living in 1977 when the first major anti-corruption legislation, the FCPA, was passed. The law has advanced since that time, as has compliance and society as well. One of the ways that you can engage in continuous improvement for your compliance program is based upon the two-way use of social media. Social media can be used not only to communicate with your employee base but also for your employee base to communicate with you, most particularly if you are prepared to listen.
Twitter can be powerful tool for the compliance practitioner, as it allows you to both listen and communicate. It is one of the only tools that can work both inbound for you to obtain information and insight and in an outbound manner as well; where you are able to communicate with your compliance customer base, your employees. You should work to incorporate one or more of the techniques listed herein to help you burn compliance into the DNA fabric of your organization through continuous improvement.
Three key takeaways:

  1. Social media is a two-way approach to communications.
  2. Twitter or a similar tool can facilitate your compliance program improvement.
  3. Study and embrace technology to move your compliance program forward.
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Creativity and Compliance

Using Internal Social Media in Compliance Communications


Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. Today’s episode is about creative ways to use internal social media tool to improve your compliance communications.
Some of the highlights include:

  • Stretching you compliance messaging by using tactics for reaching more employees. -Using internal social media sites like Chatter, Yammer, Jive, Workplace to reach employees in new ways.  These are used by other departments to connect groups. Why doesn’t the compliance function use them as well?
  • This is another channel outside of an LMS push to reach more people
  • These channels work like social media. The key is that you need to present something interesting for people to choose to access. Many have #hashtags and are interactive
    • Post interesting videos
    • Post interesting Graphics & GIFs
    • Post contests
    • Ask for feedback
  • This is a way to increase visibility and promote your main messaging
    • Compliance is here to help advice and coach
    • Speak Up Culture
    • Here is where you go for more info
  • Ethics and Compliance needs more visibility – so increase access through these channels. And if you want to use these channels, it should be interesting or fun or you won’t get access.

Resources: 
Ronnie Feldman
Ronnie Feldman (LinkedIn)
Learnings & Entertainments (LinkedIn)
Ronnie Feldman (Twitter)
Learnings & Entertainments (Website)
60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.
Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.
Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.