Tag: communication

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31 Days to More Effective Compliance Programs

One Month to a More Effective Compliance Program in Training and Communications – Using 360 Degrees of Compliance to Tell a Story

The 360-degree approach to compliance works with all the stakeholders in a compliance program, even the “Document, Document, and Document” stakeholders, i.e., the regulators. By using innovative techniques, one law firm came up with a mechanism to present verifiable evidence to regulators, using the basic techniques of social media in operationalizing compliance as a solution to a difficult compliance issue around, of all things, honey. This example shows how creative thinking by a lawyer in the field of import compliance led to the development of a software application using some of the concepts of social media. Once again, demonstrating the maxim that compliance practitioners (and lawyers) are only limited by their imagination, this software tool demonstrates the power of what a 360-degree view can bring to your compliance program.

Three Key Takeaways:

  1. Use the tools of social media to help tell your story of compliance.
  2. You are only limited by your imagination.
  3. Converging text, pictures, and data can be a powerful tool in compliance.
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31 Days to More Effective Compliance Programs

One Month to a More Effective Compliance Program for Training and Communications – Use of Social Media in Compliance

What is the compliance message inside of a corporation, and how is it distributed? In a compliance program, the largest portion of your consumers/customers are your employees. Social media presents some excellent mechanisms to communicate the message of compliance in the future. Many of the applications we use in our communications are free or available at very low cost. Why not take advantage of them and use those same communication tools in your internal compliance marketing efforts going forward?

Louis Sapirman, Vice President and Chief Ethics & Compliance Officer for Panasonic Corporation of North America – Panasonic USA, often discuss integrating social media into compliance. It would be best if you started with the tech-savvy nature of today’s workforce. It is not simply about having a younger workforce but a workforce whose primary tool for communication is social media. If your company is in the services business, it probably means your employee base is using technological tools to deliver business solutions. Finally, consider the data-driven nature of business today, so using technological tools to deliver products and solutions is something your company probably does now. Facebook, LinkedIn, Twitter, and even TikTok can all be utilized.

Finally, never forget the social part of social media. Social media is a more holistic, multiple-sided communication. Not only are you setting out expectations, but also, these tools allow you to receive back communications from your employees. The D&B experience around the name change for its Code of Conduct is but one example. You can also see that if you have several concerns expressed, it could alert you earlier to begin some detection and move toward prevention in your compliance program.

Another approach is to use audio as a part of your compliance communications. Podcasts are a great way to tell a long-form story about your compliance successes and challenges. Ronnie Feldman, the founder of L&E Entertainment, continually reminds us that the engagement of your compliance audience is through the entertainment of your compliance communications. But the key is that the audio format can be a powerful tool for you and a way to reach your employee base that you need to take advantage of. It can be as simple as interviewing employees on the importance of culture and how they use it to guide their decision-making in their daily work. Your imagination only limits you.

 Three key takeaways:

1. Incorporating social media into your compliance communications can pay big dividends.

2. Focus on the ‘social’ part of social media.

3. Consider incorporating podcasts and audio clips into your compliance communications and training.

For more information, check The Compliance Handbook, 3rd Edition available here.

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Principled Podcast

Principled Podcast – S9E10 – What You Say and How You Say It: Thoughtful Communication at AbbVie

What you’ll learn on this podcast episode

The benefits of civility in the workplace are well documented. Operating through a lens of courtesy, integrity, and respect helps align teams, lift productivity, and reduce risk. But how to create a workplace environment that prizes these things when so much of society has become so… uncivilized? How can we maintain our own composure in this trying environment, and is it important? In this episode of the Principled Podcast, host Jen Uner explores the value of thoughtful communications with Shana Fried and Marie Corchado-Stewart, two key compliance executives at the global pharmaceutical company AbbVie. Listen in as Shana and Marie share how their E&C program addresses thoughtful communications and equips employees for success in a time of considerable change both inside the organization and outside of it.  

 Guest: Shana Fried

Shana Fried – Grayscale

Shana Fried is AbbVie’s ethics and compliance officer for enterprise compliance, policies, and governance. She leads AbbVie’s compliance team supporting R&D, corporate functions and operations, EED&I, policy standards, training, governance, and communications. 

Shana joined AbbVie in 2014. A passionate advocate for patients and people, Shana has worked in both the legal and compliance teams to partner with business stakeholders on strategies to deliver products that bring value for patients. Before joining AbbVie, Shana spent nine years as an attorney in the Life Science Transactions practice group of Reed Smith LLP.   

Shana holds a Juris Doctorate from Rutgers University. She is married and has two sons, and enjoys traveling and being an advocate for social justice causes. 

Guest: Marie Corchado-Stewart

Marie Corchado-Stewart – Grayscale

Marie Corchado-Stewart is AbbVie’s director of standards, training, and equity, equality, diversity, and inclusion in the Office of Ethics and Compliance (OEC). She is responsible for AbbVie’s corporate compliance training, policies, and EED&I efforts in the OEC.   

Marie joined AbbVie in 2006 and has held various roles, all within the Office of Ethics and Compliance. This has afforded her the opportunity to work cross-functionally with various functions within the organization and gain a deep appreciation for the diversity of thought, background, and experiences needed to bring life-changing therapies to patients.   

Marie holds a master’s degree in industrial organization psychology from Chicago School of Professional Psychology. In her free time, she enjoys traveling, cooking, and spending quality time with family and friends.

Host: Jen Üner

Episode_Card_Jen_Uner_2

Jen Üner is the Strategic Communications Director for LRN, where she captains programs for both internal and external audiences. She has an insatiable curiosity and an overdeveloped sense of right and wrong, which she challenges each day through her study of ethics, compliance, and the value of values-based behavior in corporate governance. Prior to joining LRN, Jen led marketing communications for innovative technology companies operating in Europe and the US and for media and marketplaces in California. She has won recognition for her work in brand development and experiential design, earned placements in leading news publications, and hosted a closing bell ceremony of the NASDAQ in honor of the California fashion industry as founder of the LA Fashion Awards. Jen holds a B.A. degree from Claremont McKenna College.

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Innovation in Compliance

Meeting Your Clients Where They Are with Barrett Mathews

Are you still relying on outdated communication methods to reach your clients and employees? If so, you might be missing out on a huge opportunity to connect and engage with them. In this episode of Innovation in Compliance, Tom Fox speaks with Dr. Barrett Matthews, a media expert who believes in meeting clients where they are and creating authentic content to increase engagement. Barrett offers valuable insights on how businesses can leverage media to expand their reach and connect with their audience.

Dr. Barrett Matthews is a media expert with a diverse background in broadcasting, writing, and production. He has worked with industry legends like Brent Musburger and Terry Bradshaw. He eventually created a business focused on helping others embrace and leverage the power of media. Barrett now works with entrepreneurs and corporations to help them develop an authentic media presence that meets their clients where they are.

 

Barrett and Tom discuss in this episode:

  • Media has evolved and is more accessible today than ever before. Entrepreneurs and corporations need to embrace media and create content that meets their clients where they are.
  • People consume information through a variety of media forms, so businesses need to create content in multiple formats (e.g., podcasts, books, social media, etc.) to reach a wider audience.
  • Authenticity is key in creating engaging media content. Clients don’t necessarily buy the content itself, but rather the person behind it. Businesses should be open to showing their human side and not strive for perfection.
  • A documentary film can be a powerful way to showcase a business’s authenticity and human side. By delving into why a business does what it does, potential clients can connect with the business on a deeper level.
  • Deliver your content on the platforms where your target audience is present; this is essential for your business to succeed.
  • Ego-based marketing is not effective as it only promotes what makes a business owner comfortable. 
  • Build a strong brand by delivering on the promises you made to your customers, and exceeding their expectations. Your customers will refer your business to others, which can boost your brand recognition.
  • Podcasting is an excellent medium for those who are passionate about something because it’s easier to talk about a topic than to write a book on it.
  • Barrett is involved in two initiatives called iChange Nations and Media Monarch, where he aims to promote civility worldwide and teach grassroots journalism to people in different countries.
  • Barrett has a video training program available on his website about how to use media to gain more clients.

 

KEY QUOTES

“If you think that you have clients all over the place, you need to meet them where they are. Meaning that if they listen to podcasts, you better have one. If they read books, you better have one, and so forth and so on.” – Dr. Barrett Matthews

 

“People don’t necessarily buy your content as much as they buy you when it comes to the media you put out.” – Dr. Barrett Matthews

 

“Marketing is what you say about yourself to people. Your brand is what people say about you.” – Dr. Barrett Matthews

 

Resources:

Barrett Matthews on LinkedIn | Instagram | Twitter | Facebook  | Media Boss Podcast

Five Ways to Paying Clients

iChange Nations

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Creativity and Compliance

Changing the Ethics & Compliance Brand with Yum!

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the award-winning Compliance Podcast Network.

Ronnie’s company, Learnings, and Entertainment utilizes people’s entertainment devices to consume information in their everyday, non-work lives and apply it to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies, and resources more accessible.

In this episode, Tom and Ronnie visit with David Mindell, Associate General Counsel, Global Compliance at Yum! Brands. We discussed the compliance program rebranding that Ronnie and his creative team at Learnings & Entertainment helped David lead. They rebranded the compliance program name, created a new logo, and even created a jingle for compliance.

Highlights include:

  • Overview of Yum! E&C program.
  • Changing the Ethics & Compliance Brand within Yum!
  • Putting a fresh face on the E&C program.
  • Rebranding with a new name, TASTE – Trust, Accountability, Support, Togetherness, Ethics.
  • Have a good TASTE! TASTER’s CHOICE  TRAVELING WITH TASTE  THESE ARE THE DAYS OF OUR FRIES

Resources:

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ComplianceLIVE

Fun-Size Episode 8: Staying Positive in this New COVID World


 

Amanda talks to ComplianceLive Pre-Production Lead, Account Management Associate, and all-around fun machine Michelle Zychowski from the comfort of her home office!  We discuss how to stay positive about work in the face of COVID-19.

 

 

Check out more episodes and full episode videos at ComplianceLine.com, and don’t forget to subscribe on your favorite podcast platform!

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Adventures in Compliance

Adventures in Compliance: The Red Circle

In this episode, I consider the Adventure of the Red Circle and how it informs listening and communication in a best practices compliance program.

Shmoop found that in addition to the overall storytelling of Dr. Watson, “nearly every character in the Sherlock Holmes stories is a storyteller.” Storytelling is a crucial part of the entire detective fiction genre, and the Sherlock Holmes stories really explore this aspect. Each tale begins with a new case, which is always narrated by a participant, and ends with some sort of confession/explanation scene. While we are on this journey with Holmes and Watson, both they and we “encounter tons of different people and listen to their stories. In a way, the cases that Holmes and Watson solve are like giant umbrella stories composed of a dozens of smaller stories being told by a revolving door of characters.”
In the story The Adventure of the Red Circle, Holmes solves the immediate mystery in front of him, as told by the landlady of a boarding house. The first mystery is that a lodger has not been seen for over 10 days, always staying in his room and only communicating with oblique messages such as SOAP, MATCH, DAILY GAZZETTE printed on a torn piece of paper. But Holmes divines a greater mystery as it turns out the lodger is not a man but a woman whose life is under threat and her male traveling companion can only communicate with her through references to newspaper columns. Holmes stated to Watson, “Education never ends, Watson. It is a series of lessons with the greatest for the last. This is an instructive case. There is neither money nor credit in it, and yet one would wish to tidy it up. When dusk comes we should find ourselves one stage advanced in our investigation.”
This story illustrates a couple of key points for every CCO and compliance practitioner.

  1. The first is listening. Not only is listening a key part of any leadership skill but listening will bring you a much better picture of your compliance program, its faults and successes. The reason is that its own employees are a company’s best source of information about what is going on in the company. It is a best practice for a company to listen to its own employees, particularly to help improve its processes and procedures. This type of listening extends to an internal reporting system as a company should provide a safe and secure route for employees to escalate their concerns. Of course, the Dodd-Frank Whistleblower provisions also give heed to the implementation of a hotline.
  2. This second compliance point is communication. Just as education never ends for Holmes, it should never end for a compliance practitioner, your communications on compliance should never end either. Louis Sapirman calls this a 360-degree approach to communications.