One of the ongoing questions from members of the Board of Directors is how to resolve the tension between oversight and management. I recently had the opportunity to visit with Joe Howell, former Executive Vice President (EVP) of Workiva, Inc., on this subject. Howell has worked on and with Boards of Directors at various companies, and I wanted to garner his understanding of the role of a Board, senior management, and a Chief Compliance Officer (CCO). Howell’s short response was an excellent starting point for understanding the role; put sand in management’s shoes.
The key to such a metaphor succeeding is that a Board of Directors, “by continuing to challenge management on these scenarios that management has considered and the stories management is telling itself about what could go wrong,” can “help get management out of its comfort zone by and large executive teams begin to believe themselves when they talk about how well they’re doing. The independent challenge that the board can offer is putting a little bit of sand in the shoe to make sure you’re thinking about things carefully can cause you to step back and focus your resources where they’re needed.”
Howell noted that the role of the Board is not management but oversight, focusing on governance. To do so, an effective Board should challenge senior management not only on what they have planned for but what they may not have considered or may not even know about. He said, “One perfect example is the reputation of those stakeholders involved in the company, and that can be the management team itself, the employees, and the board members themselves.” This is because reputational damage hurts everyone. Howell stated, “It’s essential as we go through some ways the Board can help management in that role. I think the things that make a difference to management is when the Board can be an effective devil’s advocate. Not managing management but helping them in their governing role by helping management to step back and think critically of their underlying assumptions and biases.”
A Board is more than just there to be a rubber stamp for senior management. It must exercise independent judgment, action, and oversight. Further, it is the Board’s role to ask hard, difficult, and probing questions to ensure management is doing its job and has considered other risk possibilities.
Three Key Takeaways:
- Boards should force management to open up the company to itself.
- Boards should be a grain of sand in the shoe of management.
- Boards should ensure senior management is aware of and planning for known and unknown risks.
