Tag: compliance communications

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Creativity and Compliance

The Halo Effect

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection – they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the award-winning Compliance Podcast Network.

Ronnie’s company, Learnings and Entertainment, utilizes the entertainment devices that people use to consume information in their everyday, non-work lives, and apply it to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies and resources more accessible.

In this episode, Tom and Ronnie discuss the Halo Effect and its role in compliance communications.

Highlights include:

  • What is the importance of making training and comms shorter? What makes it more entertaining, stickier, and helps compliance professionals get increased airtime and exposure, with their messages carried forward.
  • The Halo Effect, which is that people are left with a positive impression.
  • The Halo Effect is not a residual benefit…it is the benefit!
  • The opposite of the Halo Effect is called the Horn Effect…which is that people are left with a negative impression. Hello Compliance!
  • Your compliance reputation doe matter.
  • In every interaction compliance professionals have with employees and leaders, think about Halo’s and not Horns!
  • Maya Angelo once said, people won’t remember what you say, but they’ll remember how you made them feel.

Resources:

Categories
31 Days to More Effective Compliance Programs

Day 13 – Podcasting for Compliance Training and Communication

If there is one truism from the practice of law which translates to the practice of compliance, you are only limited by your imagination. This holds in the 360-degree realm of communication in compliance, as communication comes in many forms. Many compliance practitioners will well remember the 2012 Morgan Stanley declination. In this first declination made public, the Department of Justice (DOJ) recognized Morgan Stanley for emailing out 35 compliance reminders to Garth Peterson over seven years. Think about the power of 360 degrees of communication in the context of compliance reminders. Now imagine the power of short ethics and compliance video training clips going out over the same time and the effect it would have on your employees and the regulators.

  1. Podcast Storytelling

Why not tell the story of compliance through a podcast? I call it podcast storytelling, and it can be a powerful tool. Each podcast series is 5-part series and constitutes one story arc. The podcasts are about 10-15 minutes in length. The podcast storytelling series can be a variety of interviews led by a noted podcast host such as the Voice of Compliance, yourself as the Chief Compliance Officer (CCO), or anyone from your organization. It can be an interview with one or more people, or it can be a solo podcast.

A series such as this allows your organization to tell a story more effectively and reach a much larger audience than in any other format; live, audio-video, or in-person. Yet there is another reason you should consider this approach for compliance training and communications. It will provide you with the equivalent of market research and feedback. The number of listeners and downloads will give you a reliable data source for other communications and training.

2. Compliance Department Branded Podcasts

Want another option? How about a fully produced branded podcast series for your internal compliance function? It could be two 25–30-minute episodes per month, with the guest selected by your compliance team. This format allows your corporate compliance function to tell the story of its greatest asset, its people, through interviews. Cannot get out of the country to travel? Still, working remotely? Your branded podcasts allow you to reach your employees as we struggle through the Covid-19 variants. You can use the branded podcast to tell the story of compliance successes in your organization; you can also include other departments to share their successes. As with the podcast storytelling series, it would be done collaboratively with your comms team.

3. Compliance News of the Day

Want to make some short and snappy compliance communications? How about ‘Compliance News of the Day’? Have a daily curated news show of 3-4 compliance stories with a summary of each story and how they relate to a compliance perspective of your organization. Make it fun, so your employees want to check in daily. When the DOJ comes knocking and asks how often you send compliance communications, you can point to your Compliance News of the Day as a great starting point.

As a compliance practitioner, you should strive to bring more storytelling into your compliance messaging, training, and communications. If you put the employee in the shoes of the person they’re watching, they will remember it because they will see how it applies to their lives. Training and communication experiences will last much longer than if you drone over a written policy or show a PowerPoint. Marc Havener has called this “expanding your classroom.” Ronnie Feldman calls this bringing memorable storytelling to your compliance communications and training.

Since your imagination only limits you in compliance, why not use some of that to be creative in your compliance training and communications?

 Three key takeaways:

1. Using podcast storytelling to tell longer, more involved stories about compliance.

2. You can use compliance department-branded podcasts to have ongoing communications about compliance.

3. A Daily Compliance News show will drive engagement.

Categories
FCPA Compliance Report

Ty Francis on LRN Acquisition of Compliance Learning Solutions

Welcome to the award-winning FCPA Compliance Report, the longest running podcast in compliance. In this special episode, I visit with Ty Francis, the Chief Advisory Officer at LRN. We discuss the just-announced LRN acquisition of the Compliance Learning business unit from Thomson Reuters. The acquisition will further establish LRN’s position as the largest global provider of E&C program management and learning solutions serving over 2,500 companies and tens of millions of learners. It will place LRN literally across every continent, including a larger strategic presence in Asia-Pacific markets. This acquisition also enhances LRN’s capabilities and expertise in the financial services marketplace and will help accelerate several of its vertical market product strategies. Some of the highlights include:

  • How this acquisition allows LNR to bring compliance training to where a customer’s employees are located.
  • How this acquisition will facilitate data-driven compliance.
  • Why a holistic, worldwide scope for compliance learning will be a business positive.
  • How this acquisition will meet the continued growth in the regulatory landscape on a global basis.

Resources

LRN

Categories
FCPA Compliance Report

Shannon Martin on Internal Podcasts for the Corporate Compliance Function

In this episode, I visit Shannon Martin, Director of Communications and Corporate Podcasting Specialist at Podbean, a podcast hosting platform. We discuss how companies and, more specifically, corporate compliance functions can use internal podcasts to communicate compliance and ethics concepts using storytelling and other informative techniques. Some of the highlights include:

  • Why storytelling works in the corporate world.
  • Why the power of voice works so well.
  • How internal podcasts can help a compliance function avoid compliance communication fatigue.
  • Why your imagination only limits you.

 Resources

Shannon Martin on LinkedIn

Podbean

Categories
Blog

Podcasting for Compliance Training and Communication

If there is one truism from the practices of law which translates to the practice of compliance it is that you are only limited by your own imagination. This holds true in the 360-degree realm of communication in compliance, as communications obviously come in many forms. Many compliance practitioners will well remember the 2012 Morgan Stanley declination. In this first declination made public, the Department of Justice (DOJ) recognized Morgan Stanley for emailing out 35 compliance reminders to Garth Peterson over seven years. Think about the power of 360-degrees of communications in the context of compliance reminders. Now imagine the power of short ethics and compliance video training clips going out over the same period of time and the effect it would have both on your employees and the regulators.

Podcast Storytelling

Why not tell the story of compliance through a podcast? I call it podcast storytelling and it can be a powerful tool. Each podcast series is 5-part series and constitute one story arc. The podcasts are about 10-15 minutes in length. The podcast storytellingseries can be a variety of interviews led by a noted podcast host such as the Voice of Compliance, yourself as the Chief Compliance Officer (CCO) or by anyone from your organization. It can be an interview with one or more people, or it can be a solo podcast.

Accompanying each podcast would be approximately 700 words of text. While there would be a fully integrated story line, each podcast and accompanying text is stand-alone compliance training and communications which could be used by anyone at your organization. The podcasts could be pushed out internally as well as via your organization’s social media channels. There is a full panoply of podcast sites available, such as iTunes, Spotify, IHeartRadio, Google Pods and/or Amazon.

At the end of the series, the text forms the basis of a more detailed white paper. This process would create between 11 different deliverables for your own marketing efforts, including five podcasts, five blog posts and a consolidated white paper. From each podcast, you can create multiple short audio clips or other forms of social media sharing materials with key quotes and lessons learned which you be created as podcast cover art.

A series such as this allows your organization to not only tell a story more effectively but reach a much larger audience than in any other format; live, audio-video or in-person. Yet there is another reason why you should consider this type of approach for compliance training and communications. It will provide you with the equivalent of market research and feedback. The numbers of listeners and downloads will give you a reliable source of data that you can use in other communications and trainings.

Compliance Department Branded Podcasts

Want another option? How about a fully produced branded podcast series for your internal compliance function. It could be two 25–30-minute episodes per month, with the guest selected by your compliance team. This format allows your corporate compliance function to tell the story of its greatest asset, its people, through interviews. Cannot get out of the country to travel? Still working remotely? Your branded podcasts give you a way to reach your employees as we continue to struggle through the Covid-19 variants. You can use the branded podcast to tell the story of compliance successes in your organization; you can include other departments to share their successes too. As with the podcast storytelling series, it would be done in a collaborative manner working with your comms team.

Compliance News of the Day

Want to make some short and snappy compliance communications? How about ‘Compliance News of the Day’? Have a daily curated news show of 3-4 compliance stories with a short summary of the series and how it relates to a compliance perspective to your organization. Make it fun so your employees want to check in daily. When the DOJ comes knocking and asks how often you send out compliance communications, you can point to your Compliance News of the Day as a great starting point.

As a compliance practitioner, you should strive to bring more storytelling into your compliance messaging, training and communications. If you put the employee in the shoes of the person they’re watching, they will remember it, because they will see how it applies to their lives. Such training and communication experiences will last much longer than if you drone over a written policy or show a PowerPoint. Marc Havener has called this “expanding your classroom.” Ronnie Feldman calls this bringing memorable storytelling to your compliance communications and training.

Since you are only limited by your imagination in compliance, why not use some of that to be creative in your compliance training and communications.

For more information on getting your compliance messages out to your employees, via a fully produced 5-part podcast series, branded podcast and/or daily news format, or you want to share your company’s successes on the Compliance Podcast Network give me a call or shoot me an email.